Keywords used to be used for one major purpose – to stuff a web page so full that Google and other search engines considered them the most relevant to a particular topic. We’ve come a long way, baby!

Keyword research is going to change dramatically in 2010 in a way that will help marketers capitalize on trends more than they have been. To date, most keyword research tools have been a bit lagging in results.

But now, developers are coming out with real time trend data for keywords. Google Trends, for example, is updated daily. And now you can access Hot Topics and get an hourly snapshot of what topics are most being investigated by the public.

You can periodically log into these free tools to see what topics or content is relevant or can be connected to your own niche site. Then create an AdWords campaign or blog about it or Tweet something to get that current flood of traffic diverted to your own website.

I predict that you’re going to find more free keyword tools that are almost as competitive as the paid versions. Developers will make their money elsewhere with the tool. For instance, Wordstream just launched two free keyword research tools (Keyword Niche Finder and Keyword Grouper) that search for, build and clean your lists for you.

In 2010, Google and other search engines will be looking for ways to counter keyword spam. They’re going to have future functions that weed out spammers and try to connect searchers to relevant content they really want.

Keywords will also be delivered via Google using the Real Time Search function, which will run side by side with the older results and will include information from social networking sites like Twitter and Facebook. Somehow I have a feeling spammers will find a way to capitalize on that, too.

You’ll be using your keywords and phrases – dominating with long-tail phrases as usual – in more places online in 2010. Aside from using them on web pages, in AdWords campaigns, and on typical social networking sites like Squidoo, you’ll also consider using them more in video marketing (which many marketers fail to do) and on mobile advertising networks, which are on the rise.

Whatever methods you use, you’ll want to make sure you continually build your keyword list, clean it for duplicates and irrelevant phrases, and then put them to use for you instead of letting them sit on your hard drive.

Post from: Internet Marketing Blog

Keyword Research 2010

The FTC (Federal Trade Commission) passed new regulations that will affect Internet Marketers in regards to the Guides Concerning the Use of Endorsements and Testimonials in Advertising section.

The changes they’ve made affect bloggers and website owners who use testimonials or those with celebrities. If you’re an affiliate marketer, it affects you, too. While most of the buzz was about celebrities who fail to disclose they’re being paid or receiving freebies when touting a certain product, it’s smaller entrepreneurs we’re concerned about.

You’ll want to do ample investigating on your own before you start promoting anything for a paid commission. This article isn’t meant as legal advice for you – it’s simply an observation about the new rules and how we might feel their impact.

The point of the changes is to connect the dots for consumers between advertisers and endorsers. Not everyone has an Internet marketing background and can spot an affiliate review compared to an unbiased, unpaid one.

This will affect marketers who make up their testimonials. Some of them have written up their own testimonials and bought a stock picture of the “testimonial giver” – falsely making the consumer believe people have gotten good results with the product, when it fact not a single person had tried or purchased it yet.

Traditionally, advertisers could simply put an asterisk next to a real testimonial with the words “results not typical” in fine print. This was still shady because it wasn’t blatantly exposed on the site.

Now, if you get paid a commission, or if you got a freebie in exchange for recommending a product, then you’d better openly disclose that connection to your readers or you could face an FTC fine.

There’s no broad laws governing bloggers and marketers, though – the FTC says each case will be investigated individually. Aside from the payment being disclosed, you also have to be honest. You can’t say something helped you make $10,000 in revenue if it didn’t – and if you get caught, you could be forced to pay up.

Now if you’re caught, the burden is on the FTC to prove their case and how it violates the FTC Act. You can order a copy of the FTC’s updated Act here: FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. The bottom line for 2010 is – don’t cheat your readers out of an honest review, even if that means you admit you’re getting paid for your opinion!

Post from: Internet Marketing Blog

How Will The FTC Affect Internet Marketing in 2010?