PPC advertising can be intimidating and confusing for people just starting out. By using this simple AdWords Google Guide, you’ll have the tips and tricks to make sure that you’re starting out in the right direction. Make sure to pay attention – a poorly managed AdWords campaign can end up costing you a lot of money – and fast. You could blow your startup budget in a week, and your foray into making money online could be over before you even really got started.

The first tip in our AdWords Google Guide is to make sure you know what you want before you start. This means having clearly defined goals and aims. What do you want to get out of this campaign? Do you want to get sales, or do you just want to build an email list? If you know what you want before you start your campaign, you’ll have an easier time focusing and staying on track.

The second tip in our AdWords Google Guide is to choose your keywords carefully. Your keywords are what will get your ads in front of your target audience. Choose the wrong keywords, and you’ll be advertising to the wrong audience, and you won’t get the response that you are looking for (and you know exactly what that is because of your extremely well-defined goals.)

There are many different factors which define whether a keyword it right for you or not; you have to take into consideration the volume of searches and the advertising competition on any given keyword, which will then affect the starting price. You also need to make sure that they keywords you choose have something to do with your product or service – when people use search engines, they are looking for information on something specific, and one of the best tips I can give you in this AdWords Google Guide is to make sure that you are relevant to that.

Which leads us into our next AdWords Google Guide tip – make sure that whatever offer you used in your AdWords ad is prominently displayed on your landing page when the prospect clicks through. The number one cause of abandonment in PPC marketing is because the user didn’t think that the site followed through on what was promised in the ad.

Google Adwords is an amazing tool to help you make money in PPC marketing, and I hope that this Adwords Google Guide has been useful.

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Post from: Internet Marketing Blog

Google AdWords Guide

If you are using Firefox and let’s face it anyone who is doing business online should be then something really interesting happens when using google search.

If you are using Firefox then type any search into the google search like car sales for instance

Ok now try clicking on the top ad on the right. STOP don’t click it will cost the poor guy money, just run your mouse over it.

No grabby hand! If your mouse pointer does not change then basically that ad is not clickable!

So some poor sod has paid premium price to get position 3 or the top add on the side and nobody using FF can click it!

I’ve posted this in a couple of places and most people are experiencing the same thing as me. Internet Explorer is fine (now there is a change LOL) it’s just FF.

Some people with older versions of firefox said it was clickable weird!

I guess the support poeple at firefox or Google need to look at this!

Actually I guess for once maybe google are not to blame maybe it is just firefox?

Of course it is not a major catastrophe, I mean you are not paying For lost clicks or anything but it will ruin your ctr as presumably it registers as an impression but you will never get a click!!

Fell free to post a comment using the link above right

See what I mean below

Post from: Internet Marketing Blog

Why You Don’t Want Ad Position 3 With Adwords