Keyword Research Part 6

Keyword tools are something every marketer needs to utilize but there are problems that come with using just any of them. When you’re a niche marketer, you rely on keyword tools to help you find the perfect words and phrases that will catapult your online campaign ahead of your competitors.

There are three tiers of keyword tools – free, affordable, and expensive. Which ones are worth your investment of both time and money (if applicable)? Well with free keyword tools, you’re going to run into some problems – primarily that they tend to be short-lived.

People will create free keyword tools as part of a viral marketing campaign, release it to the masses who get used to utilizing it, and then quit supporting it, allowing it to become outdated and useless. Now some free keyword tools, like those provided by major search engines such as Google, may have more staying power.

Then there are other keyword tools that are affordable to the niche marketer just getting started online. These usually come in packages where a later upgrade to a more expensive model or tier is available.

Take WordTracker, for example. This particular keyword tool has been around for years and has become a staple for many online marketers. The company permits a free trial, but then you’re given the choice of several tiers for paid access.

For WordTracker, access is marked by a timeline. You can buy a monthly subscription for the keyword database, or pay less by investing in an annual subscription. Other keyword tools simply give better information with a top tier package.

Spyfu is another popular top keyword tool used by Internet marketers. It gives a sneak peek into the system using a free trial subscription, but then with a paid subscription you’re given advanced analytics information.

In addition to just getting more data (free trials get you a top 10 result while paid gets you unlimited results), you also tack on additional perks. For example, with a paid subscription of Spyfu, you could find out the cost per click of a keyword, the number of ads and search results, and more.

Many marketers are jumping ship to get onboard the Keyword Discovery train. They do the traditional free versus paid subscriptions and give you access to basic keyword research, spelling mistake data, seasonal search trends, KEI and density analysis, and more. They have three tiers – free, standard and professional, with each one increasing the number of benefits and results that you get when you sign up.

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