Sorry guys been away for so long, and no its not because I’ve been creating "that" product, actually been too busy creating new sites and checking old ones won’t bring down the wrath of the ftc. Speaking of the FTC, I’ve been getting a ton of emails about what to do etc and I’ll give you a link to a good vid with an actual FTC spokesperson and not just some lawyer wannabee trying to flog you some ridiculously overpriced documents that he claims will cover you but actually won’t make a jot of difference. Its just a webinar with information, no sales pitch, no affil link, no optin………. refreshing or what!

Anyway I have received quite a few emails, texts etc about Jeff Walker pulling his prduct of the market and people saying "OMG what can I do, even Jeff Walker is panicking". Well stop right there. Sir Jeff (yup he is one of the few marketers knighted by me for his services to my bank balance) is merely doing some really clever marketing as you would expect.

Personally I think it is a very clever piece of marketing on his part. All the talk at the moment online is about the ftc and the new guidelines (which aren’t actually new just the interpretations provided by the feds) and he has created the ultimate linkbait.

Basically he is giving away a ton of free content, which amounts to stuff he has used before to promote his previous launches as well as stuff you could only previously get by owning PLF1 and PLF2 so will have a big appeal.

There is no doubt that his stuff on launching a product has been the blueprint for every big launch in the last few years and works with lower end stuff too so we are talking about someone who knows his stuff.

I am lucky enough to have all his stuff and although I have never done a bona fida launch as such I learned tons from his courses, I have also been lucky enough to meet him a couple of times and he is not only a really nice guy, but a REALLY smart one too. Anyway I digress.

So Jeff has released this awesome linkbait for one purpose only. To promote his new launch. It is pure PLF. Give away a ton of great free stuff then ask the "Wowed" freebie grabbers to buy the new and improved version.

He is basicaly piggybacking on one of the major human emotions fear. Fear of the ftc. Now his product plf3 or whatever it is going to be called actually has nothing to do with the ftc although he has changed it dramatically to comply with new guidelines.

However it does not matter one bit. The whole point of linkbait is to draw the crowds, create controversy etc. And here is one of the most respected marketers online saying I’m taking my product of the market, come see why! Cha Ching!

Right or wrong this is simply brilliant and if you think its not just watch this space for Mr Filsaime, Sir Kern and all the other top gurus to jump on this proverbial nuclear bandwagon and use this method to either re promote their old products or launch new ones. Click on the link to see what I mean and NO THIS IS NOT AN AFFILIATE LINK!

Watch The Video

P.S. I am not suggesting for a minute that anybody goes and buys his new course, it is just another shiny shiny bauble in the IM world so unless you have a big product to launch then carry on concentrating on what you are doing!

P.S.S. Here is the link to that webinar with the FTC guy.

http://www.igottatellyou.com/blog/ftc-change-interview/

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