Keyword research Part 3

Many newbie marketers (and even moderate to advanced marketers) have diligently learned to do their keyword research, proudly sharing their experiences of researching, compiling, cleaning and putting their massive lists into action.

But what many don’t know is how to use keywords and phrases that aren’t traditionally thought of in order to help you bring in more targeted traffic for your online marketing campaigns.

Whenever you’re creating your keyword list and before you clean and organize it it, don’t forget about these:

Plurals – if you’re targeting “Internet Marketing guide,” make sure you also include “Internet marketing guides” as the plural version. Many people either do one or the other, but not both.

Misspellings – This can be caused by typos or the fact that the person searching doesn’t know how to properly spell a word, but some keyword tools provide you with spelling errors that you can add to your list.

Here’s the bad news – you have to intentionally go use those spelling errors in your marketing campaigns. If you’re a stickler for proper spelling, this may annoy you, but try to keep your eye on the prize and realize that you’ll be ranking very high and capturing a segment of the population other marketers are ignoring.

Starting With – this is a way of gathering keywords where you’re in charge of what words are chosen and in what order (for example, used cars – making sure used comes first and is paired with the word cars).

For some newbies, they get very frustrated when their search results deliver a variety of words like new cars and used furniture because they didn’t know how to properly filter out these phrases.

Phrase Match – this includes all of the words you put in quotation marks, plus any words before or after the phrase, such as – buy used cars today – (if you put “used cars” in the keyword tool).

Negative Match – this method of searching includes some words and leaves out others. For example, if you type “cars” -“used” it would return keyword phrases with cars in it, but none that have the word used.

Keyword variables help you expand your list and casting a wider net means you capture a bigger percentage of the audience that could be buying your products and services, so it’s always a wise move.

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