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	<title>Internet Marketing Uncovered</title>
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		<title>Autoblogging The Right Way</title>
		<link>http://RichHenderson.com/autoblogging-the-right-way.php</link>
		<comments>http://RichHenderson.com/autoblogging-the-right-way.php#comments</comments>
		<pubDate>Thu, 07 Oct 2010 10:40:29 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Autoblogging]]></category>
		<category><![CDATA[auto blog samurai blackhatworlds]]></category>
		<category><![CDATA[auto blogging dead?]]></category>
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		<guid isPermaLink="false">http://RichHenderson.com/?p=175</guid>
		<description><![CDATA[Consider this a follow up of sorts to my autoblogging is not dead post of last month . I have a real big problem with the amount of people who automatically scream &#8220;foul&#8221; when anybody talks about autoblogging. Yes it has had a ton of bad press thanks to the many blackhatters and spammers out [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/autoblogging-the-right-way.php">Autoblogging The Right Way</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Consider this a follow up of sorts to my autoblogging is not dead post of last month . I have a real big problem with the amount of people who automatically scream &#8220;foul&#8221; when anybody talks about autoblogging. Yes it has had a ton of bad press thanks to the many blackhatters and spammers out there but it is no different to any other tool or method out there that get corrupted by the unethical. For me I autoblog the right way and by that I mean not only do I make serious amounts of money both directly and indirectly through autoblogging but  also I only use content that is leagal to use and I ALWAYS follow that contents rules.</p>
<p>For instance Ezinearticles is quite happy for marketers to take their articles and put them on your blogs as long as you keep all the links intact and don&#8217;t change them to nofollow links etc. BUT and it a J Lo size but, you are only allowed to post 25 articles from ezinearticles on any one blog in any one year AND you are only allowed to post 250 of their articles in any one year anywhere per person. If you bother to read their TOS it quite clearly states these terms AND part 7 is a real doozy and basically says break the rules and we&#8217;ll send our lawyers after you. (link to the tos is at the bottom)</p>
<p>That clear enough for you? This is one of the biggest problems I have with the autoblogging software that uses Ezine articles. They never tell you this rule and breaking it might end up with you being sued. Think it won&#8217;t happen to you? Well it has happened to several marketers I know who basically ended up having to remove all the ezine content from their site which basically killed it stone dead in the SE&#8217;s. A brand new piece of software has just had a massive launch and it uses ezine so if you use that software to post more than 25 articles you could be in serious trouble.</p>
<p>This is one of the biggest problems I have with blackhat and spam autoblogs, they don&#8217;t care if this happens and they lose their blogs because their attitude is what the heck we can just build some more. This is just plain dumb! Why not just do it right, it doesn&#8217;t take much more effort and you can have autoblogs like mine that last forever.</p>
<p>Since the article I wrote last year my autoblog collection has grown to over 1500 blogs, and they have all been built by my outsource team. Now these blogs are bringing in serious money in their own right but in addition I have found tons of &#8220;Goldmine&#8221; keywords that I have used to build some seriously profitable blogs. This is the almost unspoken secret, that professional autobloggers keep to themselves. </p>
<p>Forget relying on what keyword stats google wants to give you or any keyword tools for that matter the only way you can be sure of a keyword is to ACTUALLY see the results it produces, and having hundreds of blogs creating keyword rich articles is the best way to find them, no question. Some of these keywords show up in google search with about 50-100 searches and in REALITY are getting 500+. Lets face it, we&#8217;ve all seen ot the other way around right, massive searches in google then we get on page 1 and see 5 a month, well it works in reverse too.</p>
<p>Ezine Terms Of Service &#8211; http://ezinearticles.com/terms-of-service.html</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/autoblogging-the-right-way.php">Autoblogging The Right Way</a></p>
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		<title>Autoblogging Is Not Dead</title>
		<link>http://RichHenderson.com/autoblogging-is-dead.php</link>
		<comments>http://RichHenderson.com/autoblogging-is-dead.php#comments</comments>
		<pubDate>Fri, 17 Sep 2010 14:25:25 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Autoblogging]]></category>
		<category><![CDATA[39411#post39411]]></category>
		<category><![CDATA[are autoblogs dead]]></category>
		<category><![CDATA[auto blog samurai blackhatworlds]]></category>
		<category><![CDATA[auto blogging dead?]]></category>
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		<guid isPermaLink="false">http://RichHenderson.com/?p=80</guid>
		<description><![CDATA[Is Autoblogging dead? Seems like all over the net we are being told that creating set and forget autoblogs are dead. Reasons range from google banning them to not getting them ranked. Personally I don&#8217;t think there is any truth in the rumor at all and I&#8217;ll give you a specific example a bit later. [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/autoblogging-is-dead.php">Autoblogging Is Not Dead</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Is Autoblogging dead? Seems like all over the net we are being told that creating set and forget autoblogs are dead. Reasons range from google banning them to not getting them ranked. Personally I don&#8217;t think there is any truth in the rumor at all and I&#8217;ll give you a specific example a bit later.</p>
<p>When I say autoblogs are not dead it is very dependent on how you set them up, how you provide the content and how you promote them. In addition what you are actually expecting from them is also very important. For instance if you are expecting to make $15-20 a day from them, then you are likely to be disappointed.</p>
<p>I have over 1500 blogs that are autoblogs. I set them up and then forget about them. Obviously I monitor the incomes and traffic and for the most part I actually use adsense for that. Why spend money on a traffic tracker when adsense does a perfectly good job for you and earns you some money to. The majority of the income does not come from adsense though, CPA and other affiliate products make up the majority of the earnings.</p>
<p>I am pretty happy if my blogs make 50c a day. Now I don&#8217;t mean 50c every day, I mean averaging 50c a day so $15 a month. Now if you consider that most of the cpa offers and affiliate products I use have a commission of $20 plus then one sale a month does it. How hard do you think that is? If you do it right it is not difficult at all.</p>
<p>But the real bonus for me is not just the income they provide but more importantly the information they produce. The niche I make the most money from in my &quot;Normal&quot; marketing I discovered purely from my autoblogs. I noticed several similar blogs getting decent traffic and earnings and immediately set about building £real&quot; blogs and sites to make money in that niche.</p>
<p>A classic example occured yesterday. I saw a massive traffic spike for a blog in my adsense account and when I had a closer look it was an article from an article directory that was autoposted to my blog about a specific event. I leave all the links in these articles as it is only fair. You are getting free content from these directories so sticking to their publishing requirements is a must.</p>
<p>Anyway following the link in the article took me to a product and I joined the affiliate program, wrote a new post with the same keywords and my affiliate links and chucked some bookmarking links at it. By the end of the day I had already made $500. As of this morning there is another $180 in commissions. How is that for writing one article????</p>
<p>But the really exciting thing is I would never have considered this niche in a million years and although this was based on a specific event there are 3 or 4 similar events every month so the possibilities are huge. And all this came from an autoblog. So please don&#8217;t try and tell me autoblogging is dead, far from it!</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/autoblogging-is-dead.php">Autoblogging Is Not Dead</a></p>
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		<title>RichHenderson.com Gets A Facelift</title>
		<link>http://RichHenderson.com/richhenderson-com-gets-a-facelift.php</link>
		<comments>http://RichHenderson.com/richhenderson-com-gets-a-facelift.php#comments</comments>
		<pubDate>Tue, 07 Sep 2010 10:56:15 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[article marketing tips"this site uses keywordluv"]]></category>
		<category><![CDATA[search our site...]]></category>
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		<guid isPermaLink="false">http://RichHenderson.com/?p=199</guid>
		<description><![CDATA[Just a really quick post to explain what is going on. If you arrived here via a link to a page that no longer exists I do apologise but I decided it was high time I took a more active role in my own site. Up to now pretty much all the posts have been [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/richhenderson-com-gets-a-facelift.php">RichHenderson.com Gets A Facelift</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Just a really quick post to explain what is going on. If you arrived here via a link to a page that no longer exists I do apologise but I decided it was high time I took a more active role in my own site.</p>
<p>Up to now pretty much all the posts have been written by my staff and while the majority were very good I decided I had to take back what was mine!!!</p>
<p>Anyway I have been through the blog and culled a lot of stuff which to be honest was not really good enough, and that included posts I have made and while this probably means my PR will take a hit, its worth it</p>
<p>I plan to add more helpful posts rather than just having a rant and also have some cool videos planned so do bookmark us and come back soon.</p>
<p>Anyway from this post on it will all be me and only me so hope you enjoy and more importantly hope you learn stuff from my blog</p>
<p>Rich</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/richhenderson-com-gets-a-facelift.php">RichHenderson.com Gets A Facelift</a></p>
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		<title>Article Marketing Strategies</title>
		<link>http://RichHenderson.com/article-marketing-strategies.php</link>
		<comments>http://RichHenderson.com/article-marketing-strategies.php#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:05:51 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Article Marketing Strategies]]></category>
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		<guid isPermaLink="false">http://RichHenderson.com/?p=161</guid>
		<description><![CDATA[Article Marketing Strategies in the World of Web 2.0 To understand the importance of article marketing strategies in computer language, take a look at a mighty oak tree. Or rather, take a look at the roots of the tree. The older and stronger the tree is, the further spread out the roots will be. To [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/article-marketing-strategies.php">Article Marketing Strategies</a></p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Article Marketing Strategies</strong> in the World of Web 2.0</p>
<p>To understand the importance of article marketing strategies in computer language, take a look at a mighty oak tree. Or rather, take a look at the roots of the tree. The older and stronger the tree is, the further spread out the roots will be. To stand firm and not get blown over in the marketing world, you have to employ strategies to spread the roots of your business far and wide. </p>
<p>Putting articles up in directories is always a great idea and helps your business gain exposure and for you to get branded as an expert in your niche. However, you don’t ever want to put all of your articles in one directory basket so to speak. </p>
<p>Because if something happens to that directory, say for whatever reason it shuts down, then all of your hard work would go right down the drain along with it. So what you want to do is to make sure you use sites that aren’t part of a directory. </p>
<p>Some of the sites out there, such as Squidoo, let you post as many articles on a particular topic as you’d like to post. You can employ article marketing strategies by posting to a lot of different lenses talking about your product and best of all, you can create a relationship between yourself and the reader. You can harness the power of social media and watch your conversion rate rise simply because of word of mouth. </p>
<p>Readers love to interact with Squidoo writers in their guestbooks. You can also put affiliate links in the lens as well as have the buttons so that readers can follow you on Facebook or you can set up a button so that they can share your information with others. Visitors who feel like your content was helpful or that they enjoyed it can tweet about it on their Twitter account. </p>
<p>Hub Pages is another place you can put articles on that directly impacts your business. These articles are listed on pages (called Hubs) and the more interesting and relevant the article, the higher the readers will help it get via rankings. Since Hub Pages rank high in Google, just by having your information on the pages, your business will benefit from the added traffic.</p>
<p>Google Knol is another way to effectively employ <em>article marketing strategies</em>. You can write articles &#8211; even numerous ones on the same topic &#8211; and post them in your account there. </p>
<p>Google Knol is a handy tool to use to get a greater web presence. Knol features the highest rated articles, new articles, the ones that are being talked about the most and they even feature the top authors on the home page. There’s a lot of power available to you for free that can greatly impact your business. All you have to do is harness that power. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/article-marketing-strategies.php">Article Marketing Strategies</a></p>
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		<title>Article Marketing Tips</title>
		<link>http://RichHenderson.com/article-marketing-tips.php</link>
		<comments>http://RichHenderson.com/article-marketing-tips.php#comments</comments>
		<pubDate>Sat, 05 Jun 2010 12:52:03 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Article Marketing Tips]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://RichHenderson.com/?p=158</guid>
		<description><![CDATA[Article Marketing Tips Everything in Internet marketing has a strategy attached to it. Whether you’re talking about graphics or joint ventures or an article marketing strategy, you want to have a plan of attack in place before you embark on a campaign that could cost you time, money or both. With article marketing, two primary [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/article-marketing-tips.php">Article Marketing Tips</a></p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Article Marketing Tips</strong></p>
<p>Everything in Internet marketing has a strategy attached to it. Whether you’re talking about graphics or joint ventures or an article marketing strategy, you want to have a plan of attack in place before you embark on a campaign that could cost you time, money or both.</p>
<p>With article marketing, two primary factors are involved – quality and quantity. You can’t neglect either one if you want to have success as an article marketer. If yo churn out a high volume of crappy articles, then they won’t convert and your time will have been wasted.</p>
<p>Likewise, if you take too long working on individual articles, you won’t see the kind of traffic you’d hoped for that will help you generate a nice steady flow of profits. So how do you come up with an article marketing strategy that works for you?</p>
<p>When you’re just starting out, you can take the do it yourself route to keep costs low. But there are so many tasks you have to deal with each day, it may seem hard to get article marketing tasks finished.</p>
<p>Article Marketing Tips</p>
<p>Start out slow. Plan to write 1 article per week that’s 400 words total. At the most, this should take you about an hour. If you find that it takes you three or four hours to write an article, then you may need to shelve your article marketing efforts until you’ve completed a course on writing for an online audience.</p>
<p>Once you have the time, increase your quantity to three articles per week, until you’re finally working on one article each day. That’s 365 articles a year out there working for you to pull in targeted prospects.</p>
<p>Rotate the type of article that you use. For instance, on day 1 write a question and answer article. On day 2, write a story article. On day 3 write a list article, and so on. Each week, check the stats on your articles and see which ones are converting better for you.</p>
<p>Each month rotate the directories that you’re using for your article marketing campaigns. On month 1, try EzineArticles.com. Then in month 2, use Xomba.com, and so on. Your niche may convert better in one directory over another, so again, track the results.</p>
<p>At the end of year one, analyze all of your articles to see which directory and type of article you’re ranking high in Google for – and which resource box is converting into click throughs for you, too. </p>
<p>The best article marketing strategy is one that provides the right balance between writing enough content and writing the right kind of content for your target audience. What works best for you may not be an exact duplicate of what works for another marketer.</p>
<p><em>Article Marketing Tips</em></p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/article-marketing-tips.php">Article Marketing Tips</a></p>
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		<title>Keyword Tools</title>
		<link>http://RichHenderson.com/keyword-tools.php</link>
		<comments>http://RichHenderson.com/keyword-tools.php#comments</comments>
		<pubDate>Tue, 23 Feb 2010 11:49:42 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[aaron rzadczynski]]></category>
		<category><![CDATA[keyword tool for internet marketers]]></category>
		<category><![CDATA[Keyword Tools]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[node/15243]]></category>

		<guid isPermaLink="false">http://RichHenderson.com/?p=145</guid>
		<description><![CDATA[Keyword Research Part 6 Keyword tools are something every marketer needs to utilize but there are problems that come with using just any of them. When you’re a niche marketer, you rely on keyword tools to help you find the perfect words and phrases that will catapult your online campaign ahead of your competitors. There [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/keyword-tools.php">Keyword Tools</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Keyword Research Part 6</p>
<p>Keyword tools are something every marketer needs to utilize but there are problems that come with using just any of them. When you’re a niche marketer, you rely on keyword tools to help you find the perfect words and phrases that will catapult your online campaign ahead of your competitors.</p>
<p>There are three tiers of keyword tools – free, affordable, and expensive. Which ones are worth your investment of both time and money (if applicable)? Well with free keyword tools, you’re going to run into some problems – primarily that they tend to be short-lived.</p>
<p>People will create free keyword tools as part of a viral marketing campaign, release it to the masses who get used to utilizing it, and then quit supporting it, allowing it to become outdated and useless. Now some free keyword tools, like those provided by major search engines such as Google, may have more staying power.</p>
<p>Then there are other keyword tools that are affordable to the niche marketer just getting started online. These usually come in packages where a later upgrade to a more expensive model or tier is available.</p>
<p>Take WordTracker, for example. This particular keyword tool has been around for years and has become a staple for many online marketers. The company permits a free trial, but then you’re given the choice of several tiers for paid access.</p>
<p>For WordTracker, access is marked by a timeline. You can buy a monthly subscription for the keyword database, or pay less by investing in an annual subscription.  Other keyword tools simply give better information with a top tier package.</p>
<p>Spyfu is another popular top keyword tool used by Internet marketers. It gives a sneak peek into the system using a free trial subscription, but then with a paid subscription you’re given advanced analytics information.</p>
<p>In addition to just getting more data (free trials get you a top 10 result while paid gets you unlimited results), you also tack on additional perks. For example, with a paid subscription of Spyfu, you could find out the cost per click of a keyword, the number of ads and search results, and more.</p>
<p>Many marketers are jumping ship to get onboard the Keyword Discovery train. They do the traditional free versus paid subscriptions and give you access to basic keyword research, spelling mistake data, seasonal search trends, KEI and density analysis, and more. They have three tiers – free, standard and professional, with each one increasing the number of benefits and results that you get when you sign up.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/keyword-tools.php">Keyword Tools</a></p>
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		<title>Finding Profitable Keywords</title>
		<link>http://RichHenderson.com/finding-profitable-keywords.php</link>
		<comments>http://RichHenderson.com/finding-profitable-keywords.php#comments</comments>
		<pubDate>Mon, 22 Feb 2010 11:45:53 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Keyword Research 2010]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Profitable Keywords]]></category>

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		<description><![CDATA[Keyword Research Part 5 A keyword list can grow to mammoth proportions before you know it and then you’re left staring at a bunch of words, wondering which ones will provide the biggest return for you if and when you use them in an online marketing campaign. Some marketers use what’s called KEI (Keyword Effectiveness [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/finding-profitable-keywords.php">Finding Profitable Keywords</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Keyword Research Part 5</p>
<p>A keyword list can grow to mammoth proportions before you know it and then you’re left staring at a bunch of words, wondering which ones will provide the biggest return for you if and when you use them in an online marketing campaign.</p>
<p>Some marketers use what’s called KEI (Keyword Effectiveness Index) to figure this out. It was originally created by Sumantra Roy and it’s fairly easy to use for your own online marketing campaigns.</p>
<p>First, you have to brainstorm all of the words and phrases that are relevant to your website’s products or services. KEI generally takes long-tail keywords into effect since the competition for broad keywords is too great.</p>
<p>KEI examines the number of searches for a keyword phrase against the number of search results. The tools that find your KEI for you will spit out a ranking for that keyword phrase and the higher the KEI, the better your chances of ranking higher in the search engines for it.</p>
<p>Some people rely heavily on KEI but you have to use some human common sense, too. This is because KEI doesn’t take into consideration what type of quality those competitor sites have in regards to content. There may be many competitors with low SEO strategies in place, or only a handful of competitors but those who happen to have massive pulling potential in the SERPs.</p>
<p>The common sense comes into play when you start evaluating the keywords and phrases on your list against the motivation of your reader. For instance, a keyword phrase with the word “free” in it might return high KEI statistical data, but you know that because it’s someone searching for a freebie, the likelihood of them whipping out their wallets and paying for your products or services is diminished.</p>
<p>You’ll want to use keywords with qualifiers in them. For example, instead of using the keyword phrase, “Internet marketing guide,” you might get a more targeted buyer if you add certain words in it, such as “buy Internet marketing guide,” or “best Internet marketing guide.” </p>
<p>Typically, long-tail keywords with modifiers added to the mix will help you rank higher and make more money with the content than if you try to dominate early on using broad keywords that don’t tell you much about why your visitor is using the phrase. </p>
<p>You can also take the tedious route and do various campaigns by cloaking your links using different keyword phrases and seeing which ones get the best results in clickthroughs and sales. Just make sure you don’t start randomly using keyword phrases because you want to focus your efforts on those that will help you profit.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/finding-profitable-keywords.php">Finding Profitable Keywords</a></p>
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		<title>SEO Keyword Strategies</title>
		<link>http://RichHenderson.com/seo-keyword-strategies.php</link>
		<comments>http://RichHenderson.com/seo-keyword-strategies.php#comments</comments>
		<pubDate>Wed, 17 Feb 2010 11:43:47 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[search our site...]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[smo tactics]]></category>

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		<description><![CDATA[Keyword Research Part 4 Keywords are vital to your online success. Your goal is to organically (naturally) rank high in Google in and other search engines, so you need to implement certain SEO (search engine optimization) strategies and keywords will play an important role in those. When you conduct keyword research, you’re doing it to [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/seo-keyword-strategies.php">SEO Keyword Strategies</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Keyword Research Part 4</p>
<p>Keywords are vital to your online success. Your goal is to organically (naturally) rank high in Google in and other search engines, so you need to implement certain SEO (search engine optimization) strategies and keywords will play an important role in those.</p>
<p>When you conduct keyword research, you’re doing it to learn how your prospective customer is utilizing search engines to find the information or products that they want. You then take the words (and phrases) and use them on your site, to ensure it’s relevant for your target audience.</p>
<p>In the old days, keywords could be stuffed and hidden all over a website to trick search engines into helping a site rank high. Now that they’ve caught on, you have to use them with a more whitehat approach or risk getting de-indexed in Google and other search giants.</p>
<p>Where do your keywords generally need to be? Don’t discount Meta tags in your HTML code. These are still important, but they may not be the most important tactic to use anymore. </p>
<p>Keyword placement depends on what type of page you’re building. If it’s a web 2.0 property such as a Squidoo lens, Hub Page or Google Knol, then you want a keyword in the URL that you register, in the titles, subtitles and content that you write, and also in any tagging space they give you the opportunity to fill in.</p>
<p>If you’re making a blog post on your blog, then the keyword should be in the URL, too. But you may have to check to ensure that your blog template is using this strategy. Under settings and then permalinks, you’ll be able to set your preferences.</p>
<p>For instance, many blogs default to give your post a number like this: http://www.yourblogname.com/?p=123.  You’ll need to choose custom structure and enter this code: /%postname%.html – this will make your blog post URL appear with the title of the post, where your keywords will be, like this: http://www.yourblogname.com/title-of-blog-post </p>
<p>Use keywords within all of your content, especially the first paragraph and preferably in the first sentence, so that the initial snippet Google shows has your keyword included (it will appear bold if the person searching uses this exact keyword in their search).</p>
<p>Experts disagree about what density you have in regards to keywords. Some say 2% and others go as high as 10%. What you really need to do is write both human visitors and search engine spiders alike. That means enough keywords so that the searchbots see your content’s relevancy and not so many that it turns off your reader because it reads awkwardly. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/seo-keyword-strategies.php">SEO Keyword Strategies</a></p>
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		<title>Important Keyword Variables</title>
		<link>http://RichHenderson.com/important-keyword-variables.php</link>
		<comments>http://RichHenderson.com/important-keyword-variables.php#comments</comments>
		<pubDate>Tue, 16 Feb 2010 11:28:55 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[different variables of internet marketing]]></category>
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		<description><![CDATA[Keyword research Part 3 Many newbie marketers (and even moderate to advanced marketers) have diligently learned to do their keyword research, proudly sharing their experiences of researching, compiling, cleaning and putting their massive lists into action. But what many don’t know is how to use keywords and phrases that aren’t traditionally thought of in order [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/important-keyword-variables.php">Important Keyword Variables</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Keyword research Part 3</p>
<p>Many newbie marketers (and even moderate to advanced marketers) have diligently learned to do their keyword research, proudly sharing their experiences of researching, compiling, cleaning and putting their massive lists into action.</p>
<p>But what many don’t know is how to use keywords and phrases that aren’t traditionally thought of in order to help you bring in more targeted traffic for your online marketing campaigns.</p>
<p>Whenever you’re creating your keyword list and before you clean and organize it it, don’t forget about these:</p>
<p>Plurals – if you’re targeting “Internet Marketing guide,” make sure you also include “Internet marketing guides” as the plural version. Many people either do one or the other, but not both.</p>
<p>Misspellings – This can be caused by typos or the fact that the person searching doesn’t know how to properly spell a word, but some keyword tools provide you with spelling errors that you can add to your list. </p>
<p>Here’s the bad news – you have to intentionally go use those spelling errors in your marketing campaigns. If you’re a stickler for proper spelling, this may annoy you, but try to keep your eye on the prize and realize that you’ll be ranking very high and capturing a segment of the population other marketers are ignoring.</p>
<p>Starting With – this is a way of gathering keywords where you’re in charge of what words are chosen and in what order (for example, used cars – making sure used comes first and is paired with the word cars). </p>
<p>For some newbies, they get very frustrated when their search results deliver a variety of words like new cars and used furniture because they didn’t know how to properly filter out these phrases.</p>
<p>Phrase Match – this includes all of the words you put in quotation marks, plus any words before or after the phrase, such as &#8211; buy used cars today &#8211; (if you put “used cars” in the keyword tool).</p>
<p>Negative Match – this method of searching includes some words and leaves out others. For example, if you type “cars” -“used” it would return keyword phrases with cars in it, but none that have the word used.</p>
<p>Keyword variables help you expand your list and casting a wider net means you capture a bigger percentage of the audience that could be buying your products and services, so it’s always a wise move.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/important-keyword-variables.php">Important Keyword Variables</a></p>
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		<title>Clean Up Your Keyword List</title>
		<link>http://RichHenderson.com/clean-up-your-keyword-list.php</link>
		<comments>http://RichHenderson.com/clean-up-your-keyword-list.php#comments</comments>
		<pubDate>Mon, 15 Feb 2010 11:23:41 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
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		<category><![CDATA[so there are two parts to your keyword maintenance. well, three if you consider the compilation and gathering portion a part of its own. once you have the keywords compiled, you want to first clean th]]></category>
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		<description><![CDATA[Keyword Research Part 2 Keyword lists can get very messy – especially the larger they get. You’ll want to compile a massive list of keywords for your niche marketing needs, and then organize them so that you can access them and put them to good use whenever you’re working on tasks. So there are two [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/clean-up-your-keyword-list.php">Clean Up Your Keyword List</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Keyword Research Part 2</p>
<p>Keyword lists can get very messy – especially the larger they get. You’ll want to compile a massive list of keywords for your niche marketing needs, and then organize them so that you can access them and put them to good use whenever you’re working on tasks.</p>
<p>So there are two parts to your keyword maintenance. Well, three if you consider the compilation and gathering portion a part of its own. Once you have the keywords compiled, you want to first clean the list, and then organize it for future use.</p>
<p>Your keywords might be gathered from multiple sources – like your own analytical tool or several free and paid keyword tools. So first, you’ll want to use a keyword cleaning tool to remove duplicates.</p>
<p>Your keyword cleaner can also make your keyword list alphanumeric for you. It can take out numbers and remove bad keywords that aren’t proper for a marketing campaign (such as those that contain the word free). It can also extract any phrases that contain bad words in them.</p>
<p>Alphanumeric keyword lists will help you get rid of anything with a hyphen or other symbol in it. It takes out periods and commas as well. With some keyword search tools, the results will include the search volume. A keyword cleaner removes those for you. Some of the keyword list cleaning tools will remove capitalization, too. </p>
<p>You can organize your keyword lists with a tool, too. If you’re using Pay Per Click search engine marketing, you can use exact or broad match keywords. Let the tool take a single list and deliver the extra results fully formatted for you so you can just cut and paste it into action.</p>
<p>You may want to group your keywords with modifying words like “best” or “buy.” Some list cleaning tools will help clump those particular words that you specify into groups for specific niche marketing campaigns you plan to launch.</p>
<p>Depending on the niche, you may want to organize your keyword list into group according to age, gender or location. Depending on the list cleaning tool you use, it can do all of the work for you.</p>
<p>Some keyword list cleaning tools use a tree-like branch function to organize your keywords and phrases. For example, let’s say you had a pet website. It could group the keywords according to animals first (birds, cats, dogs) and then branch out within each keyword for more precise phrase (buy a bird bath, cat clawing toys, dog training guide). </p>
<p>You can even use multiple keyword list cleaning tools if you find certain aspects you like among many of them. Organization will help you dominate in a niche easier than if you randomly pick and choose a word or phrase to use in your online campaigns. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/clean-up-your-keyword-list.php">Clean Up Your Keyword List</a></p>
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		<title>Broad Keywords and Longtail Keywords</title>
		<link>http://RichHenderson.com/broad-keywords-and-longtail-keywords.php</link>
		<comments>http://RichHenderson.com/broad-keywords-and-longtail-keywords.php#comments</comments>
		<pubDate>Sun, 14 Feb 2010 11:04:50 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[broad keyword " "]]></category>
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		<description><![CDATA[Welcome to the first in a short series of posts regarding the most important weapon of your online business, your keywords. Stay tuned for more or sign up for my newsletter and get them delivered to your inbox. Keywords are not a one size fits all. You have two very different types of keywords – [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/broad-keywords-and-longtail-keywords.php">Broad Keywords and Longtail Keywords</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Welcome to the first in a short series of posts regarding the most important weapon of your online business, your keywords. Stay tuned for more or sign up for my newsletter and get them delivered to your inbox.</p>
<p>Keywords are not a one size fits all. You have two very different types of keywords – broad and longtail – and they can both help your site achieve authority in the search engine results pages (SERPs).</p>
<p>Broad keywords are very generic in nature. They tend to get more overall searches but it’s harder to rank high for those keywords due to the larger base of competitors. A good example of a broad keyword would be “dog.”</p>
<p>Longtail keywords are more focused and narrow. They have more words attached to them. Because fewer websites are trying to rank for those longer keyword phrases, you have an easier time ranking higher than your competition. A good example of a long tail keyword phrase would be “best dog training guide.”</p>
<p>For the very best results, you’ll want to use both types in your content creation. Sometimes you’ll be forced to use one over another, and sometimes you’ll choose to on purpose.</p>
<p>For example, when registering a domain or a web 2.0 property, you may not be able to find a URL available with a broad keyword. You may be forced to go down your keyword list and find the first available URL, which could be grouped in the longtail category.</p>
<p>In some instances, you’re going to want to shoot to the top of the SERP rankings, so you’ll go after a longtail keyword on purpose, whether it’s for a web 2.0 property or your own domain.</p>
<p>Here’s how many marketers think about the value of longtail keywords: while the longtail versions may get fewer searches individually, if you rank high for a large volume of longtail keyword phrases, you could effectively dominate in a niche where your competitor has only worked on ranking well for a couple of broad keyword phrases.</p>
<p>Consumers tend to type in longtail keyword phrases whenever they’re in a buying mood. Using our previous example, someone who wants to spend money on a dog training guide would go with the longer version. </p>
<p>A person who just types in dog could be looking for a pet, facts about a dog, pictures of dogs, or even using random slang to describe an unsavory cad who mistreats his girlfriend. You just don’t know, so the volume of traffic may not even be from prospective buyers, making their visit virtually worthless. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/broad-keywords-and-longtail-keywords.php">Broad Keywords and Longtail Keywords</a></p>
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		<title>Been Google Slapped Or Banned By EPN?</title>
		<link>http://RichHenderson.com/been-google-slapped-or-banned-by-epn.php</link>
		<comments>http://RichHenderson.com/been-google-slapped-or-banned-by-epn.php#comments</comments>
		<pubDate>Sat, 13 Feb 2010 00:39:39 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[epn]]></category>
		<category><![CDATA[epn and internet marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google slap]]></category>
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		<description><![CDATA[Decided I just had to post these two videos for you to watch, won&#8217;t help restore your site or get your epn account back but will make you laugh till your eyes pop out!! Google Slap EBAY Enjoy! Post from: Internet Marketing BlogBeen Google Slapped Or Banned By EPN?<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/been-google-slapped-or-banned-by-epn.php">Been Google Slapped Or Banned By EPN?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Decided I just had to post these two videos for you to watch, won&#8217;t help restore your site or get your epn account back but will make you laugh till your eyes pop out!!</p>
<p>Google Slap</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/bY3gVhulbUM&amp;hl=en_GB&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/bY3gVhulbUM&amp;hl=en_GB&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>EBAY</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/_WaictBYUG8&amp;hl=en_GB&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/_WaictBYUG8&amp;hl=en_GB&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Enjoy!</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/been-google-slapped-or-banned-by-epn.php">Been Google Slapped Or Banned By EPN?</a></p>
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		<title>Social Networking 2010</title>
		<link>http://RichHenderson.com/social-networking-2010.php</link>
		<comments>http://RichHenderson.com/social-networking-2010.php#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:19:27 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
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		<description><![CDATA[How Will Social Networking Evolve in the Year 2010? The year 2009 was the year of slaps, smack and strict rules in the world of web 2.0. Social networking sites saw a mammoth rise in membership by marketers, followed by a surge of spammers and eventually got punished by Google for their leniency. So their [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/social-networking-2010.php">Social Networking 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>How Will Social Networking Evolve in the Year 2010?</p>
<p>The year 2009 was the year of slaps, smack and strict rules in the world of web 2.0. Social networking sites saw a mammoth rise in membership by marketers, followed by a surge of spammers and eventually got punished by Google for their leniency.</p>
<p>So their slap by the search engines is being passed down to you. Everyone has tightened their belts, restricted certain content, lessened the number of links you can use – and implemented any other rule to prevent Google from doling out the same harsh punishment in the future. </p>
<p>Social networking was once a way for peers to share information and opinions – it’s so much more than that now. It paved the way for marketers to immerse themselves in communities where targeted consumers were lurking, converting peer traffic into click-throughs and sales.</p>
<p>It probably would have been smooth sailing if everyone had done his or her part to provide great content and keep topics above the board. But it’s inevitable that when a good thing surfaces (like web 2.0), spammers and seedy characters will suck it dry of any opportunity it possesses.</p>
<p>Certain social networking sites such as Squidoo, Ezine Articles, Google Knol and Hub Pages have already learned their lesson when it comes to cracking down on spammers and unsavory marketing tactics.  </p>
<p>The year 2010 promises the evolution of more niche-specific social networks for people – along with some broad web 2.0 creations that cater to many niche groups. It will be your job to infiltrate these membership areas in a way that helps the community with true value so that you’re branded as trustworthy and not a leech of their online society.</p>
<p>It’s estimated that blatant advertising on social networking sites (like Facebook for example) will reach a whopping $2 billion in the year 2010. So marketers may not have to be as stealth in their promotions as they once were, if they’re willing to pay for the right to be there.</p>
<p>Social networking will also play an important role in on-the-go advertising. Mobile Messaging will evolve into a new sort of social marketing. You’ll be able to designate ad groups that are shown to people while they’re away from, their computer, reaching them on their cell phones.</p>
<p>People are already social networking from their cells – logging into Facebook, Tweeting about their everyday actions. You’ll become part of the common mass marketing strategy already being tested in many markets today. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/social-networking-2010.php">Social Networking 2010</a></p>
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		<title>Facebook Marketing 2010</title>
		<link>http://RichHenderson.com/facebook-marketing-2010.php</link>
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		<pubDate>Thu, 17 Dec 2009 13:18:51 +0000</pubDate>
		<dc:creator>rich</dc:creator>
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		<guid isPermaLink="false">http://RichHenderson.com/?p=114</guid>
		<description><![CDATA[Facebook Marketing 2010 Aren’t you glad that the social networking sites are making it more difficult for marketers to use stealth tactics to market to (and spam) its members? Even if it’s fruitful for you, it never makes you feel good to deceive customers and annoy the masses. In 2009, Facebook really took off, replacing [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/facebook-marketing-2010.php">Facebook Marketing 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Facebook Marketing 2010</p>
<p>Aren’t you glad that the social networking sites are making it more difficult for marketers to use stealth tactics to market to (and spam) its members?  Even if it’s fruitful for you, it never makes you feel good to deceive customers and annoy the masses.</p>
<p>In 2009, Facebook really took off, replacing MySpace as the marketer’s adult web 2.0 playground of choice. There were some drawbacks, though. You had people complaining that their friends were only talking about business opportunities – and some complaining that they didn’t care to know the personal aspects of their friends lives because they were there to conduct business.</p>
<p>Many marketers decided to clean their friends’ list and open fan pages instead – reserving their official Facebook profile for close friends and family only. Facebook has a lot to ensure their income continues to soar with this influx of non-college students.</p>
<p>Their estimated revenue for the year 2010 is over $710 million. They’ve grown to over 350 million members and that number will continue to soar. While it’s traditionally been a closed site, Facebook is now working to connect its own member content across the World Wide Wide, enabling members to share on their own websites or blogs via Facebook connect.</p>
<p>Facebook will continue to lead the social networking scene when it comes to globalization. It started with a nifty translator that enables you to participate on the site in more than 70 different languages.</p>
<p>One thing is for sure. Facebook’s going to have to find a way to help its members avoid spam. Right now, anyone can send you a message without even having you confirm them as a friend. </p>
<p>That means you’ll get all sorts of spam content – from the long lost relative with the same last name who wants you to pay her $14,000 so she can transfer $1.4 million into your account to the cutesy women who want to chat with you, big boy!</p>
<p>Users of Facebook will be hyper-sensitive to any changes the site makes in regards to the privacy of their content, after 2009’s fiasco of announcing they officially owned your content and then going back on that statement to put out all of the fires that started.</p>
<p>Advertising is rampant on the site, so more marketers will be looking for ways to pay to play there. Right now you can run an AdWords-like campaign on Facebook, targeting individuals by age, location and more. Then you create an ad, choose PPC or pay per impression and track your conversions. Competition for 2010 may heat up, so learn to tweak your campaigns early on.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/facebook-marketing-2010.php">Facebook Marketing 2010</a></p>
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		<title>Twitter Traffic 2010</title>
		<link>http://RichHenderson.com/twitter-traffic-2010.php</link>
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		<pubDate>Mon, 14 Dec 2009 13:16:41 +0000</pubDate>
		<dc:creator>rich</dc:creator>
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		<guid isPermaLink="false">http://RichHenderson.com/?p=112</guid>
		<description><![CDATA[Will Twitter Traffic Become More Targeted in 2010? Twitter rose from the lowly ranks of new microblogging social networking sites swiftly. Some say an entire Presidential campaign was won partially off the viral nature of this site – but regardless of whether or not you believe that, there’s no denying it can be a very [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/twitter-traffic-2010.php">Twitter Traffic 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Will Twitter Traffic Become More Targeted in 2010?</p>
<p>Twitter rose from the lowly ranks of new microblogging social networking sites swiftly. Some say an entire Presidential campaign was won partially off the viral nature of this site – but regardless of whether or not you believe that, there’s no denying it can be a very powerful method of reaching a large audience.</p>
<p>The problem to date has been to determine just how to single out the right people to communicate with. With the implementation of robots to add friends or auto-follow people, you never knew if those who reciprocated your follow were even interested in your products or services that you market online.</p>
<p>In 2009, Internet marketers learned how to get traffic to their domains, blog, Squidoo lenses and forums simply by devising a potent Tweet and sending it out to the web-o-sphere. </p>
<p>They learned how to personalize their Twitter profile page, including product images, tag lines, and hyperlinks to important sites. Some lucky users were grandfathered with the ability to have an animated avatar (which catches many eyes) before Twitter nixed it to the masses.</p>
<p>Just before the end of the year, the site created a Beta test version of list options, that supposedly wasn’t available to everyone using the site. With lists, you’re able to take the people who you’re following and categorize them, allowing you to read the Tweets of one particular group at a time rather than wade through hundreds or thousands of Tweets that might just be a courtesy follow instead of a true interest.</p>
<p>Biz Stone, the founder of Twitter, is going to help marketers out by allowing you to open a business account for the year 2010. It will be a paid version of the site, but you’ll get perks such as analytic tools to help you focus your message more precisely.</p>
<p>You can’t blame Twitter. It must be horrible to have developed such a powerful social networking site that’s become a household name and still not be profitable. That’s the primary goal of Twitter in 2010 – to make acquisitions of developments that help them make revenue for the site. As marketers, we’ll be paying the bill for things we use, but hopefully well be reaping the rewards and our ROI (return on investment) will make it well worth it.</p>
<p>Another 2010 forecast is that your Tweets will soon be indexed in real time on both Google and Bing. As any marketer can tell you, this is wonderful for those who are marketing trend products and services and want to defeat their competition using effective keyword-laced Tweets that result in decent conversions.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/twitter-traffic-2010.php">Twitter Traffic 2010</a></p>
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		<title>2010 Trends For Info Products</title>
		<link>http://RichHenderson.com/2010-trends-for-info-products.php</link>
		<comments>http://RichHenderson.com/2010-trends-for-info-products.php#comments</comments>
		<pubDate>Sat, 12 Dec 2009 13:13:33 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
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		<guid isPermaLink="false">http://RichHenderson.com/?p=109</guid>
		<description><![CDATA[Trending Topics for 2010 Info Product Pursuits There are always certain topics that remain the same in nature and some that evolve from year to year (even faster in many instances). If you enter a niche where trend spotting is important, then that’s a skill you need to learn how to master. For example, if [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/2010-trends-for-info-products.php">2010 Trends For Info Products</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Trending Topics for 2010 Info Product Pursuits</p>
<p>There are always certain topics that remain the same in nature and some that evolve from year to year (even faster in many instances). If you enter a niche where trend spotting is important, then that’s a skill you need to learn how to master.</p>
<p>For example, if you were to write an eBook about the grieving process when a loved one dies, you could get away with writing an eBook that pretty much didn’t change from year to year (unless there was some new mind-blowing process someone came out with). Dog training is another similar niche – dogs aren’t changing, so training them pretty much remains consistent over the years.</p>
<p>But if you are in a niche about fashion, Internet marketing, finances, or technology, then you’d better stay abreast of several things – consumer needs, wants and demands and marketplace developments that create selling opportunities for you.</p>
<p>Let’s take finances as an example first. Consumers are going through a disastrous economical crunch right now. They need, want and demand money savers. Your info product could teach a wide variety of things. </p>
<p>When gas prices hit the roof, a ton of eBooks about saving on gas were flooded into the marketplace, but what else happened? Technology developers created tools to help convert water into gas and stretch the gas out. Those who were early on this trend made a lot of money with it.</p>
<p>In 2010, consumers will continue to need cost cutting advice. We’re not out of the recession yet. They’ll also need advice on how to find or keep a job, since unemployment is very high going into the New Year. Work at home topics will be highly sought after for those who want to save on daycare and commuting costs, or those who weren’t able to find a job the traditional way. </p>
<p>Mobile networks will become even more popular in 2010. Cell phones, social networking from your mobile gadget – all are on the horizon of becoming mainstream, where grandma has a Motorola Droid and she’s Tweeting at her grandchildren’s recital. Even your gadgets will have gadgets developed for them. Cell phones are going to have boosters – if you only get 1 bar in a certain area, you can use a gadget that boosts you by 3 more bars.</p>
<p>In the gaming niche, video games will almost make handheld clunky controllers a thing of the past – developers are coming out with games that are controlled more by the movements of your own body. </p>
<p>You’ll need to determine if your own niche has trending possibilities and create a forecast based on some market research that you conduct with keywords and a little investigative spying on what manufacturers or experts are predicting.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/2010-trends-for-info-products.php">2010 Trends For Info Products</a></p>
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		<title>Changes At Clickbank 2010</title>
		<link>http://RichHenderson.com/changes-at-clickbank-2010.php</link>
		<comments>http://RichHenderson.com/changes-at-clickbank-2010.php#comments</comments>
		<pubDate>Fri, 11 Dec 2009 13:10:25 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Clickbank]]></category>
		<category><![CDATA[Clickbank 2010]]></category>
		<category><![CDATA[clickbank changes 2010]]></category>
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		<description><![CDATA[ClickBank Changes for the Year 2010 Expect more competition both as a product creator and an affiliate marketer on ClickBank. While this prediction might make you squirm a bit, consider it a beneficial forecast. A thriving marketplace attracts more consumers. ClickBank just introduced three tutorial videos to help bring on German, French and Spanish speaking [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/changes-at-clickbank-2010.php">Changes At Clickbank 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>ClickBank Changes for the Year 2010</p>
<p>Expect more competition both as a product creator and an affiliate marketer on ClickBank. While this prediction might make you squirm a bit, consider it a beneficial forecast. A thriving marketplace attracts more consumers.</p>
<p>ClickBank just introduced three tutorial videos to help bring on German, French and Spanish speaking sellers and affiliates. This will help widen the global audience and your potential for sales.</p>
<p>They will be doing more handholding for the masses, training product creators to stay above the board and not spam or do unethical things, and training affiliates to utilize tools to make more sales.</p>
<p>For example, in a recent ClickBank blog post, they even advised affiliates to use PLR to help promote ClickBank products. That’s a positive thing for marketers, because many online companies frown on PLR, not understanding its ability in the marketplace. </p>
<p>ClickBank is going to continue cracking down on vendors. Many topics are already being declined from the list in 2009, and you can expect them to continue weeding out topics in the coming year.</p>
<p>They’ve recently shut down topics such as credit repair, marketing through social networks, multi level marketing memberships, and more. You’re unable to submit topics in these categories at all and they will not review your product for you.</p>
<p>ClickBank plans to ensure its vendors are in compliance with the FTC regulations – especially if you’re using the Vendor Spotlight feature. They don’t tell you what’s wrong, just that you’re not in compliance – and they direct you to the FTC’s website so you can investigate the rules yourself.</p>
<p>The site has also begun expending its marketplace categories, and probably will widen it more as the number of vendors and affiliates grow. You may have noticed, if you already have a product there, that when you log into your account, you’re told of your new category and subcategory – and given a chance to dispute it if you wish to do so.</p>
<p>Some people complain about the ClickBank marketplace, preferring instead to use another form of affiliate marketing like PayDotCom. But for those who want to cover all bases and have their products promoted by a large number of affiliates (or want to have a large number of products to promote as an affiliate), it’s best to just stay abreast of the ClickBank rules as they’re announced, which means staying tuned into their blog.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/changes-at-clickbank-2010.php">Changes At Clickbank 2010</a></p>
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		<title>Video Marketing 2010</title>
		<link>http://RichHenderson.com/video-marketing-2010.php</link>
		<comments>http://RichHenderson.com/video-marketing-2010.php#comments</comments>
		<pubDate>Thu, 10 Dec 2009 13:07:38 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Video Marketing 2010]]></category>

		<guid isPermaLink="false">http://RichHenderson.com/?p=103</guid>
		<description><![CDATA[Video Marketing Gets Easier in 2010 Internet marketers have been buzzing about their plans for 2010. What did they need to learn? What tools did they want to invest in? Video marketing was the top topic for so many people hoping to edge out the competition, and with good reason. It conveys professionalism and personalization [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/video-marketing-2010.php">Video Marketing 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Video Marketing Gets Easier in 2010</p>
<p>Internet marketers have been buzzing about their plans for 2010. What did they need to learn? What tools did they want to invest in? Video marketing was the top topic for so many people hoping to edge out the competition, and with good reason. It conveys professionalism and personalization all in one. </p>
<p>There are a lot of tasks you have to learn in this industry and it can get overwhelming trying to decide which to focus on and which to ignore. You need to know how to conduct niche and keyword research, how to set up an email marketing campaign, how to cash in on social networking. </p>
<p>Video marketing is just one more important component of your online strategy. It’s powerful. But to date, only top marketers who had the money for tools and the technical savvy to master them had been riding this wave of success.</p>
<p>In 2010, every marketer will be searching for video marketing methods that help them dominate in their niche. Because of increased demand, developers have been working on tools that help the average consumer. </p>
<p>Video marketing will help you brand your company in a positive and professional (not to mention cutting edge) slant. It helps you highlight the benefits of your products and services. It increases the stickiness of your site, which is how long your visitors stay on your domain. And it also help you connect to your audience for sales conversions and instructional tutorials.</p>
<p>Some marketers have yet to invest in their copy of Camtasia. Editing video was deemed too hard. But there are free tools like Camtasia Studio that can help you get started and get comfortable before immersing yourself into more complex recordings.</p>
<p>You can even invest in simple point and click technology where you aim, click the button to record and stop, and upload it online via your USB port. You can do this with a Flip Video Camera.</p>
<p>In 2010, there will be more tools dedicated to helping marketers use video marketing as an SEO support system. Video advertising will be one of the increasingly used media formats in the social networking world, too. </p>
<p>Not only will your target audience be seeing a video played automatically on sites like Facebook, but there will be mobile video advertising, too. It’s not too late, but you want to educate yourself ASAP about this form of marketing so you won’t be behind the times when it comes to capturing the attention of your consumer base. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/video-marketing-2010.php">Video Marketing 2010</a></p>
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		<title>SEO 2010</title>
		<link>http://RichHenderson.com/seo-2010.php</link>
		<comments>http://RichHenderson.com/seo-2010.php#comments</comments>
		<pubDate>Wed, 09 Dec 2009 13:03:46 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
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		<description><![CDATA[SEO Predictions for 2010 – How Much Will Change for You? Don’t you hate it when you spend a lot of money on how to guides, memberships and tools helping you with your SEO (Search Engine Optimization) efforts, only to find out everything’s changing for the coming year? It happens to everyone and some marketers [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/seo-2010.php">SEO 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>SEO Predictions for 2010 – How Much Will Change for You?</p>
<p>Don’t you hate it when you spend a lot of money on how to guides, memberships and tools helping you with your SEO (Search Engine Optimization) efforts, only to find out everything’s changing for the coming year?</p>
<p>It happens to everyone and some marketers can roll with the changes with ease, while others struggle to keep up. If you look to the future, it can help you predict how things might change so you can head off the SEO lag time most marketers will experience and stay one step ahead of the competition.</p>
<p>The biggest change you’re going to notice is that things are evolving into real time. Keywords, indexing – it’s going to be updated quicker than in the past, so you won’t be able to rest on your laurels enjoying a top spot in the SERPs (Search Engine Results Pages) and likewise, you’ll have ample opportunity to move up in the ranks if you pay attention closely.</p>
<p>In 2010, you’re going to see Google working on ways to combine real time results (which basically means the last one to mention something, if it’s indexed, will be shown) with relevancy, which was Google’s biggest beef with websites that were using keywords to trick searchers in the first place!</p>
<p>Real time search doesn’t replace regular SEO page results, though. It’s integrated into the SERPs so that you have the option of choosing the latest results or the pages. So you’ll be able to capitalize on both options as a marketer.</p>
<p>All of the regular SEO tactics will stay the same. You’ll want to post frequently on your website or blog. You’ll want to use relevant keyword phrases without stuffing them into it so that it reads awkwardly.</p>
<p>Backlinks from the right kind of relevant sites will be to your benefit, while so-called bad neighborhoods will still damage your reputation with Google. It’s expected that businesses – both online and offline – will be increasing their spending to SEO experts and investing in SEO tools to help them either boost or maintain their position in the search engines.</p>
<p>You can be a self-taught SEO expert just by educating yourself about what tactics are allowed (and which are frowned upon) and tracking and tweaking your methods so get the best traffic results.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/seo-2010.php">SEO 2010</a></p>
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		<title>Keyword Research 2010</title>
		<link>http://RichHenderson.com/keyword-research-2010.php</link>
		<comments>http://RichHenderson.com/keyword-research-2010.php#comments</comments>
		<pubDate>Tue, 08 Dec 2009 13:00:55 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
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		<description><![CDATA[Keyword Research and Usage for 2010 Keywords used to be used for one major purpose – to stuff a web page so full that Google and other search engines considered them the most relevant to a particular topic. We’ve come a long way, baby! Keyword research is going to change dramatically in 2010 in a [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/keyword-research-2010.php">Keyword Research 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Keyword Research and Usage for 2010</p>
<p>Keywords used to be used for one major purpose – to stuff a web page so full that Google and other search engines considered them the most relevant to a particular topic. We’ve come a long way, baby!</p>
<p>Keyword research is going to change dramatically in 2010 in a way that will help marketers capitalize on trends more than they have been. To date, most keyword research tools have been a bit lagging in results.</p>
<p>But now, developers are coming out with real time trend data for keywords. Google Trends, for example, is updated daily. And now you can access Hot Topics and get an hourly snapshot of what topics are most being investigated by the public.</p>
<p>You can periodically log into these free tools to see what topics or content is relevant or can be connected to your own niche site. Then create an AdWords campaign or blog about it or Tweet something to get that current flood of traffic diverted to your own website.</p>
<p>I predict that you’re going to find more free keyword tools that are almost as competitive as the paid versions. Developers will make their money elsewhere with the tool. For instance, Wordstream just launched two free keyword research tools (Keyword Niche Finder and Keyword Grouper) that search for, build and clean your lists for you. </p>
<p>In 2010, Google and other search engines will be looking for ways to counter keyword spam. They’re going to have future functions that weed out spammers and try to connect searchers to relevant content they really want.</p>
<p>Keywords will also be delivered via Google using the Real Time Search function, which will run side by side with the older results and will include information from social networking sites like Twitter and Facebook. Somehow I have a feeling spammers will find a way to capitalize on that, too.</p>
<p>You’ll be using your keywords and phrases – dominating with long-tail phrases as usual – in more places online in 2010. Aside from using them on web pages, in AdWords campaigns, and on typical social networking sites like Squidoo, you’ll also consider using them more in video marketing (which many marketers fail to do) and on mobile advertising networks, which are on the rise. </p>
<p>Whatever methods you use, you’ll want to make sure you continually build your keyword list, clean it for duplicates and irrelevant phrases, and then put them to use for you instead of letting them sit on your hard drive. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/keyword-research-2010.php">Keyword Research 2010</a></p>
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		<title>How Will The FTC Affect Internet Marketing in 2010?</title>
		<link>http://RichHenderson.com/how-will-the-ftc-affect-internet-marketing-in-2010.php</link>
		<comments>http://RichHenderson.com/how-will-the-ftc-affect-internet-marketing-in-2010.php#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:57:53 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[ftc internet marketing]]></category>
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		<description><![CDATA[How Will The FTC Affect Internet Marketing in 2010? The FTC (Federal Trade Commission) passed new regulations that will affect Internet Marketers in regards to the Guides Concerning the Use of Endorsements and Testimonials in Advertising section. The changes they’ve made affect bloggers and website owners who use testimonials or those with celebrities. If you’re [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/how-will-the-ftc-affect-internet-marketing-in-2010.php">How Will The FTC Affect Internet Marketing in 2010?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>How Will The FTC Affect Internet Marketing in 2010?</p>
<p>The FTC (Federal Trade Commission) passed new regulations that will affect Internet Marketers in regards to the Guides Concerning the Use of Endorsements and Testimonials in Advertising section.</p>
<p>The changes they’ve made affect bloggers and website owners who use testimonials or those with celebrities. If you’re an affiliate marketer, it affects you, too. While most of the buzz was about celebrities who fail to disclose they’re being paid or receiving freebies when touting a certain product, it’s smaller entrepreneurs we’re concerned about.</p>
<p>You’ll want to do ample investigating on your own before you start promoting anything for a paid commission. This article isn’t meant as legal advice for you – it’s simply an observation about the new rules and how we might feel their impact.</p>
<p>The point of the changes is to connect the dots for consumers between advertisers and endorsers. Not everyone has an Internet marketing background and can spot an affiliate review compared to an unbiased, unpaid one.</p>
<p>This will affect marketers who make up their testimonials. Some of them have written up their own testimonials and bought a stock picture of the “testimonial giver” – falsely making the consumer believe people have gotten good results with the product, when it fact not a single person had tried or purchased it yet.</p>
<p>Traditionally, advertisers could simply put an asterisk next to a real testimonial with the words “results not typical” in fine print. This was still shady because it wasn’t blatantly exposed on the site.</p>
<p>Now, if you get paid a commission, or if you got a freebie in exchange for recommending a product, then you’d better openly disclose that connection to your readers or you could face an FTC fine.</p>
<p>There’s no broad laws governing bloggers and marketers, though – the FTC says each case will be investigated individually. Aside from the payment being disclosed, you also have to be honest. You can’t say something helped you make $10,000 in revenue if it didn’t – and if you get caught, you could be forced to pay up.</p>
<p>Now if you’re caught, the burden is on the FTC to prove their case and how it violates the FTC Act. You can order a copy of the FTC’s updated Act here: FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. The bottom line for 2010 is – don’t cheat your readers out of an honest review, even if that means you admit you’re getting paid for your opinion!</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/how-will-the-ftc-affect-internet-marketing-in-2010.php">How Will The FTC Affect Internet Marketing in 2010?</a></p>
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		<title>Blogging 2010</title>
		<link>http://RichHenderson.com/blogging-2010.php</link>
		<comments>http://RichHenderson.com/blogging-2010.php#comments</comments>
		<pubDate>Sun, 06 Dec 2009 01:54:44 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Blog]]></category>
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		<description><![CDATA[Blogging Explosion in 2010 The movie Julie and Julia took blogging mainstream for many who had no idea that an everyday, average individual could command attention and pursue their passion using an online technology available to the masses for free. And it’s not just movies and rare blog success stories that make people want to [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/blogging-2010.php">Blogging 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Blogging Explosion in 2010</p>
<p>The movie Julie and Julia took blogging mainstream for many who had no idea that an everyday, average individual could command attention and pursue their passion using an online technology available to the masses for free.</p>
<p>And it’s not just movies and rare blog success stories that make people want to blog. In 2009, the job market resulted in a ton of layoffs for journalists and print newspapers and magazines went out of business. These writers will take their skills to the Internet. </p>
<p>Blogging will boom in 2010 even more than it already has in marketing circles. Just like reality TV has now become a career pursuit for some young adults, blogging is being viewed as a potential income source for those who don’t want to take the regular route to financial success.</p>
<p>Perez Hilton has been very open with the amount of money he’s raking in – and it’s substantial. There are so many blog success stories that you can learn from and apply them to your 2010 Internet Marketing strategy.</p>
<p>The Bankaholic blog was sold for $15 million. ArsTechnica sold for $25 million. PaidContent sold for $30 million. Someone recently commented that you can start a blog about Doritoes potato chips and once it gets rolling with traffic, wait and see how much they pay you to own it.</p>
<p>In the year 2010, you’re going to find many grassroots bloggers who are flying by the seat of their pants. The one edge they may have over experienced marketers is that they don’t just get into a niche because it sounds lucrative – they do it because they truly have a passion for it.</p>
<p>That passion will translate into frequent blog posts and the building of a loyal and enthusiastic like-minded core audience. It will grow like a wildfire and when that traffic hits a certain number, competitors will come knocking at the door of these bloggers hoping to make an acquisition and funnel that traffic to their own interests.</p>
<p>Many of these bloggers you’ll be competing with won’t have the marketing savvy and insight to monetize their blogs as well as yours, so initially they may not see the same financial success. But don’t count them out if they’re fierce about feeding the Googlebots with constant content and ensuring they’re not hyping up their reviews in a way that violates current FTC rulings.</p>
<p>Your goal for 2010 as a blogger should be to continue leaving breadcrumbs on a daily basis for search engine spiders. Make sure you utilize broad and long-tail keywords. Comply with FTC regulations about being transparent if you receive compensation for a review or testimonial. And narrow your niche down so that you have a high chance for success against the influx of new bloggers in the blogosphere. </p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/blogging-2010.php">Blogging 2010</a></p>
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		<title>Article Marketing 2010</title>
		<link>http://RichHenderson.com/article-marketing-2010.php</link>
		<comments>http://RichHenderson.com/article-marketing-2010.php#comments</comments>
		<pubDate>Sat, 05 Dec 2009 12:47:03 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing 2010]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Article Directories]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Article Marketing 2010]]></category>
		<category><![CDATA[Chris Knight]]></category>
		<category><![CDATA[Ezine Articles]]></category>
		<category><![CDATA[rich henderson]]></category>
		<category><![CDATA[rich henderson ezine]]></category>

		<guid isPermaLink="false">http://RichHenderson.com/?p=92</guid>
		<description><![CDATA[Article Directories Revving Up for New Rules in the Year 2010 Ezine Articles (EZA) is perhaps the best known article directory and most widely used by Internet Marketers. It used to be that you could submit any topic to them, include links how you wanted, and reap the rewards for your content efforts. But slowly [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/article-marketing-2010.php">Article Marketing 2010</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Article Directories Revving Up for New Rules in the Year 2010</p>
<p>Ezine Articles (EZA) is perhaps the best known article directory and most widely used by Internet Marketers. It used to be that you could submit any topic to them, include links how you wanted, and reap the rewards for your content efforts.</p>
<p>But slowly but surely, EZA has been cracking down on marketers – and this may be an inconvenience to you, but it will ultimately provide a better marketing venue for you. Chris Knight, the owner of EzineArticles.com, has implemented new rules that will probably continue to grow in the year 2010.</p>
<p>In 2009, they stopped letting you submit articles about certain topics. For example, you could no longer submit articles about private label rights – because they don’t want to promote the use of PLR to the public. Some people were sorely disappointed when a new rule impeded their progress.</p>
<p>EZA implemented the Premium account where you could pay almost $600 a year for faster service, better reporting, and more convenience perks such as an increased number of resource bio boxes you could store onsite. </p>
<p>Chris Knight is deeply aware of how Google perceives his site. For 2010, he’s considering making a change that will eliminate or hinder your ability to edit your article after it’s submitted and live.</p>
<p>Why will this be done in 2010? Because Google is being told there’s an article in a certain place. If your article is edited (and according to Knight, about 83% are just resource box edits), it ceases to be live, so Google goes there and sees nothing there – making EZA look bad in the eyes of Google’s indexing system.</p>
<p>Other article directories are going to clamping down on affiliate links and spam topics, too. Just like social networks, they fear their site will be slapped by Google if they allow marketers to create a “bad neighborhood” online.</p>
<p>As Knight said in his EZA blog this year, “Our reputation (and the reputation of everyone who participates in the EzineArticles platform/system) is on the line with every single outbound link included on every single article.”</p>
<p>They have to be very careful of where you’re linking and for what reason. Instead of being angry about the new rules they create, why not embrace them with a thankful attitude that this article directory is working overtime to help ensure your content is safeguarded against prevalent spammers and that it maintains its positive reputation in the eyes of search engines everywhere?</p>
<p>Author: Rich Henderson</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/article-marketing-2010.php">Article Marketing 2010</a></p>
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		<title>Is Jeff Walker Scared Of The FTC???</title>
		<link>http://RichHenderson.com/is-jeff-walker-scared-of-the-ftc.php</link>
		<comments>http://RichHenderson.com/is-jeff-walker-scared-of-the-ftc.php#comments</comments>
		<pubDate>Fri, 04 Dec 2009 14:56:14 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[Jeff Walker]]></category>
		<category><![CDATA[jeff walker ftc]]></category>
		<category><![CDATA[jeffwalker]]></category>
		<category><![CDATA[product launch formula]]></category>

		<guid isPermaLink="false">http://RichHenderson.com/?p=87</guid>
		<description><![CDATA[Sorry guys been away for so long, and no its not because I&#8217;ve been creating &#34;that&#34; product, actually been too busy creating new sites and checking old ones won&#8217;t bring down the wrath of the ftc. Speaking of the FTC, I&#8217;ve been getting a ton of emails about what to do etc and I&#8217;ll give [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/is-jeff-walker-scared-of-the-ftc.php">Is Jeff Walker Scared Of The FTC???</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Sorry guys been away for so long, and no its not because I&#8217;ve been creating &quot;that&quot; product, actually been too busy creating new sites and checking old ones won&#8217;t bring down the wrath of the ftc. Speaking of the FTC, I&#8217;ve been getting a ton of emails about what to do etc and I&#8217;ll give you a link to a good vid with an actual FTC spokesperson and not just some lawyer wannabee trying to flog you some ridiculously overpriced documents that he claims will cover you but actually won&#8217;t make a jot of difference. Its just a webinar with information, no sales pitch, no affil link, no optin&#8230;&#8230;&#8230;. refreshing or what!</p>
<p>Anyway I have received quite a few emails, texts etc about Jeff Walker pulling his prduct of the market and people saying &quot;OMG what can I do, even Jeff Walker is panicking&quot;. Well stop right there. Sir Jeff (yup he is one of the few marketers knighted by me for his services to my bank balance) is merely doing some really clever marketing as you would expect.</p>
<p>Personally I think it is a very clever piece of marketing on his part. All the talk at the moment online is about the ftc and the new guidelines (which aren&#8217;t actually new just the interpretations provided by the feds) and he has created the ultimate linkbait.</p>
<p>Basically he is giving away a ton of free content, which amounts to stuff he has used before to promote his previous launches as well as stuff you could only previously get by owning PLF1 and PLF2 so will have a big appeal.</p>
<p>There is no doubt that his stuff on launching a product has been the blueprint for every big launch in the last few years and works with lower end stuff too so we are talking about someone who knows his stuff.</p>
<p>I am lucky enough to have all his stuff and although I have never done a bona fida launch as such I learned tons from his courses, I have also been lucky enough to meet him a couple of times and he is not only a really nice guy, but a REALLY smart one too. Anyway I digress.</p>
<p>So Jeff has released this awesome linkbait for one purpose only. To promote his new launch. It is pure PLF. Give away a ton of great free stuff then ask the &quot;Wowed&quot; freebie grabbers to buy the new and improved version.</p>
<p>He is basicaly piggybacking on one of the major human emotions fear. Fear of the ftc. Now his product plf3 or whatever it is going to be called actually has nothing to do with the ftc although he has changed it dramatically to comply with new guidelines.</p>
<p>However it does not matter one bit. The whole point of linkbait is to draw the crowds, create controversy etc. And here is one of the most respected marketers online saying I&#8217;m taking my product of the market, come see why! Cha Ching!</p>
<p>Right or wrong this is simply brilliant and if you think its not just watch this space for Mr Filsaime, Sir Kern and all the other top gurus to jump on this proverbial nuclear bandwagon and use this method to either re promote their old products or launch new ones. Click on the link to see what I mean and NO THIS IS NOT AN AFFILIATE LINK!</p>
<p><a title="Jeff Walker" href="http://www.productlaunchformula.com" target="_blank" title="Jeff Walker">Watch The Video</a></p>
<p>P.S. I am not suggesting for a minute that anybody goes and buys his new course, it is just another shiny shiny bauble in the IM world so unless you have a big product to launch then carry on concentrating on what you are doing!</p>
<p>P.S.S. Here is the link to that webinar with the FTC guy.</p>
<p><a href="http://www.igottatellyou.com/blog/ftc-change-interview/">http://www.igottatellyou.com/blog/ftc-change-interview/</a></p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/is-jeff-walker-scared-of-the-ftc.php">Is Jeff Walker Scared Of The FTC???</a></p>
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		<title>Internet Marketing Mistakes</title>
		<link>http://RichHenderson.com/internet-marketing-mistakes.php</link>
		<comments>http://RichHenderson.com/internet-marketing-mistakes.php#comments</comments>
		<pubDate>Wed, 01 Jul 2009 19:47:42 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Internet Marketing Mistakes]]></category>

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		<description><![CDATA[Internet Marketing: Common Mistakes With an ever-growing base of Internet users and shoppers, internet marketing has acquired a position of utmost importance in the world of marketing. It is an extremely powerful tool for online marketers but its effectiveness depends upon the kind of approach taken towards it by a marketer. Most newcomers and even [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/internet-marketing-mistakes.php">Internet Marketing Mistakes</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Internet Marketing: Common Mistakes </p>
<p>With an ever-growing base of Internet users and shoppers, internet marketing has acquired a position of utmost importance in the world of marketing. It is an extremely powerful tool for online marketers but its effectiveness depends upon the kind of approach taken towards it by a marketer. Most newcomers and even the very experienced ones make similar mistakes while approaching online marketing.</p>
<p>Let’s take a look at a few common marketing mistakes and sure ways to avoid them.</p>
<p>Waiting Time: Customers shop online for two important reasons, i.e. speed and convenience. If you are using a slow server or own a website that uses graphics which take ages to download, then it may be difficult to retain customers. You need to have web pages that load quickly. Customers do not like to wait. Remember, first impressions are really the ones that last.</p>
<p>Technical Issues: First and foremost, try and design websites that are user friendly. Not every one has the latest software that they may need to view your website so remember to include the basic html and web pages for customers working on computers with outdated hardware or software.</p>
<p>Offline Marketing: Online marketing is effective, but to a certain extent. You would also need to market your product offline in order to be really effective.</p>
<p>Search Engine Listings: A lot of internet marketers constantly use search engines but often conveniently forget to list their sites on those very search engines. Search Engine listings are important and should be done manually. Different search engines work in different ways and you need find out ways to move up in their rankings.</p>
<p>Staying Current: There are many commercial websites that are not updated regularly. Customers can be attracted and retained only if the website is up to date. You can’t afford to be found selling stuff from Christmas last year, this June.</p>
<p>Being Customer Friendly: Make it easy for your customers to surf your website. Do not hound them with unreasonable questions while they fill up a form to make a purchase. They may make a purchase just this once but may not come back for more if they find the transaction process too tedious. Allowing your customers to market your products with word of mouth or viral marketing is a good practice so include columns to obtain e-mail addresses of friends and family members whom they may like to refer.</p>
<p>Long Term Planning: You need to plan long term and not look for swift and easy profits. Many web marketers have really intelligent plans. Some of them risk losing money in the beginning to lure customers and make a loyal customer base because they know that losses in such situations can be recovered in a very short span of time. Though it’s not a rule to lose money in the beginning but you need to realise the long-term value of a customer.</p>
<p>Advertising: Advertising is indispensable. Besides free classifieds, links, banner ads, you need to make use of press releases that will help your product reach target sales in no time.</p>
<p>Don’t give up even if you lose some money in the beginning. Avoid making the above-mentioned mistakes and you will do just fine in your internet marketing efforts.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/internet-marketing-mistakes.php">Internet Marketing Mistakes</a></p>
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		<title>Squidoo Deathray Is Coming, Be Afraid&#8230;.. Be Very Afraid!</title>
		<link>http://RichHenderson.com/squidoo-deathray-is-coming-be-afraid-be-very-afraid.php</link>
		<comments>http://RichHenderson.com/squidoo-deathray-is-coming-be-afraid-be-very-afraid.php#comments</comments>
		<pubDate>Fri, 19 Jun 2009 17:34:06 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Squidoo Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Squidoo]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://RichHenderson.com/?p=72</guid>
		<description><![CDATA[Just received an email (well about 40 actually) from squidoo about a change to their TOS. I have been expecting this for quite a while as squidoo has been consistently losing authority with google and it was only a matter of time. Look at it from Seth Godins point of view. His brainchild ruled the [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/squidoo-deathray-is-coming-be-afraid-be-very-afraid.php">Squidoo Deathray Is Coming, Be Afraid&#8230;.. Be Very Afraid!</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Just received an email (well about 40 actually) from squidoo about a change to their TOS.</p>
<p>I have been expecting this for quite a while as squidoo has been consistently losing authority with google and it was only a matter of time.</p>
<p>Look at it from Seth Godins point of view. His brainchild ruled the world then along came hubpages. For a time they still ruled the roost but then hubpages decided to make spammer sacrifices to apease the angry God google and low and behold, they completely hammered Squidoo in google.</p>
<p>Just try to find high ranking sub pages in squidoo like tag pages they have been disappearing at a colossal rate.</p>
<p>I for one am overjoyed these changes are coming and lets face it they are overdue. Will this affect you? Probably&#8230;.Possibly.</p>
<p>As i said I am overjoyed but it still measn I am going to have to start checking my 300+ lenses to make sure they are more &#8220;squidoo 2009&#8243; friendly. Time to remove the overstuffed links to the same domain for one! That said they say you can have 9 outbound links so unless you have a colossus type lens you should be ok</p>
<p>The one issue I would have is when they talk about overly promotional lenses and yet they continue to find more and more ways to stuff as many ads as they can onto &#8220;OUR&#8221; lenses!</p>
<p>Anyway if for some reason you have not seen the email here it is.</p>
<blockquote><p>
    1. No Spam. This one&#8217;s not new, but it&#8217;s worth saying again.</p>
<p>    It&#8217;s simple: given our pedigree, our point of view and our dyed-in-the-wool, we-will-never-change-our-mind conviction on this issue, spam is not okay at Squidoo. For a few years now we have had a very strict and enforced stance against spam. That&#8217;s staying the same, and if anything, getting even more rigorous. If you actively spam people with your Squidoo lenses (by email, in blog comments, by stalking and harassing people on Twitter, by tricking people with the content in your lenses, and more) we&#8217;ll lock your entire account.<br />
    2. No more X-rated or Porn lenses</p>
<p>    If you came to Squidoo to create X-rated or pornographic content, the time has come to say farewell. We&#8217;re not discontinuing these lenses because we&#8217;ve suddenly grown shy, or because we no longer believe in the freedom to publish what you want. We do. Practically though, supporting X-rated pages no longer makes sense, and it invites more spam and empty traffic and wasted overhead than anything. Find out more about why we&#8217;re making this very hard decision, and what it means for your X-rated lenses. (Don&#8217;t panic! You can export your content and take it with you).<br />
    3. No Junk Topics from our &#8220;SquidDon&#8217;t&#8221; List</p>
<p>    Lenses on free movie downloads. Toenail fungus cures. LoseBellyFatNow promotions. Reverse Phone Lookup 4U. You know junk when you see it. And lots more examples.</p>
<p>    Unforunately, topics like these are overwhelmingly conditioned and proven to attract spammers. If a topic has displayed enough trickery and spam and bad activity, we choose not to support it. If we find a lens on a SquidDon&#8217;t topic or something very similar to it, we&#8217;ll lock it. For good. Our best recommendation: Don&#8217;t bother with topics like these. There&#8217;s plenty of incredible stuff to write about and recommend online without having to go near the edges of what we&#8217;re got going here.<br />
    4. A new limit on overly promotional lenses</p>
<p>    Making a lens to promote or recommend something is a terrific endeavor. It&#8217;s a big part of why a lot of our people are here. But: Less is more! Sales lenses far too often turn into junk lenses, as described by the relentless number of outbound links to the same exact domain. Being overly promotional rarely works. &#8220;Buy here buy here buy here!&#8221; never does.</p>
<p>    So to help you focus your lenses, and sell even better&#8211;and to help surfers find our pages more useful overall&#8211;we&#8217;re introducing a limit to the number of outbound links to the same domain that you can have on a lens. If you have more than 9 links to the SAME domain on a single lens, your lens will get locked for review. Of course we&#8217;ll have domains that are whitelisted out of this (meaning, you can have as many outbound links to them as you like), as well as sites that are blacklisted (meaning, even a single link to that domain will get your lens locked).</p>
<p>    Please read all the important details on how this works.<br />
    What now? First, take a deep breath.</p>
<p>    We won&#8217;t be flipping the switch on these new policies until July 20, 2009 or later. So you&#8217;ve got more than a month to review your lenses to make sure they&#8217;re playing by the rules.</p>
<p>    In the meantime, here are 4 things you can do to get ready for these changes.</p>
<p>http://www.squidoo.com/squidoo-policy-update#module37726512</p>
<p>    Thanks, guys.</p>
<p>    Thanks for reading this far. And thanks for caring about the quality, community and infinite possibility that is Squidoo.</p>
<p>    Live long and prosper.</p>
<p>    &#8211;The SquidTeam<br />
    Squidoo.com<br />
    ***</p>
<p>    P.S. Every Squidoo lensmaster is getting a note just like this. We rarely send huge updates like this because we know you&#8217;re busy. If you&#8217;d rather not get email from us ever again, you can login and delete your Squidoo account under &#8216;Account Status&#8217;. No hard feelings. No tears. Well, maybe a little.
</p></blockquote>
<p>I actually think this is only the beginning, call it a sacrificial lamb, before they sacrifice the entire sheep pop of Australia!</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/squidoo-deathray-is-coming-be-afraid-be-very-afraid.php">Squidoo Deathray Is Coming, Be Afraid&#8230;.. Be Very Afraid!</a></p>
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		<title>Frank Kern An Internet Marketing Pimp?</title>
		<link>http://RichHenderson.com/frank-kern-an-internet-marketing-pimp.php</link>
		<comments>http://RichHenderson.com/frank-kern-an-internet-marketing-pimp.php#comments</comments>
		<pubDate>Fri, 12 Sep 2008 16:53:55 +0000</pubDate>
		<dc:creator>rich</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA["ny pimps"]]></category>
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		<description><![CDATA[Good Morning everybody! Well they are at it again! The gurus are launching again! Fresh off the back of Frank ‘The Messiah&#34; Kern and the Stomperboys, Mike Filsaime has brought his own immense brain to bear with his own latest mega launch! Now before I give you the details here is something to consider. I [...]<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/frank-kern-an-internet-marketing-pimp.php">Frank Kern An Internet Marketing Pimp?</a></p>
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			<content:encoded><![CDATA[<p>Good Morning everybody!</p>
<p>Well they are at it again! The gurus are launching again! Fresh off the back of Frank ‘The Messiah&quot; Kern and the Stomperboys, Mike Filsaime has brought his own immense brain to bear with his own latest mega launch! Now before I give you the details here is something to consider.</p>
<p>I have met Frank Kern a few times and anyone who knows me will know I do rank him right up there at the top and if i have a mentor it is probably him. Well he has mentioned on numerous occasions that he is a member of an ultra private mastermind that includes Mike Filsaime, John Reese, The Stomperboys, Eban Pagan, Jeff Walker, Jeff Johnson, Ed &#8216;cuddly&#8217; Dale, Rich Schefren, Jason Potash to mention a few. Talk about the who&#8217;s who of internet marketing.</p>
<p>Now consider that the logo for Mass Control contains the words Mass Control <strong>Syndicate</strong></p>
<p>So are these two things connected? Is the Mega Marketers mastermind a syndicate?</p>
<p>Now consider that they seem to take it in turns to roll out launches, don&#8217;t believe me?</p>
<p>Go back around 6 months or so, Product Launch Formula 2 and then walk forward slowly&#8230;&#8230;</p>
<p>Mass control, Traffic Kahuna, 7 Figure Secrets, Smarts, Guru Mastermind, Underground Training Lab, Traffic Secrets 2,  Mass Control Freebie Thing, Stompernet STSE 2, 30 Day Challenge 08, Strategic Profits and now Traffic Fusion! By my reckoning we should be back to Jeff Walker! Watch this space! Well actually I know it is more likely to be Jason Potash but watch this space anyway!</p>
<p>Add to this that if you were to check all the JV competitions for each launch then the rest of the syndicate are all pretty much in the top 10! I don&#8217;t know why they just don&#8217;t send each other a ton of Xmas presents instead! Traffic Fusion&#8217;s jv race is living proof, The Messiah is well on his way to winning a car&#8230;.. a F********** Car, whats next a house!</p>
<p>So what does this mean? This means they are not a mastermind or syndicate they are PIMPS!</p>
<p>They are passing all their clients around like NY pimps passing around their girls!</p>
<p>Does it matter? Do you mind!</p>
<p>Of course not, all these guys produce quality stuff and are at the forefront of the &quot;moving the freeline&quot; movement. Even if you don&#8217;t fork out for their products you should be following them and checking out the free stuff you can get. Don&#8217;t worry I&#8217;m not going to hit you with a bunch of affiliate links for you to go and make me some money! Just type in the titles if you have not already seen them.</p>
<p>Post from: <a href="http://RichHenderson.com">Internet Marketing Blog</a><br/><br/><a href="http://RichHenderson.com/frank-kern-an-internet-marketing-pimp.php">Frank Kern An Internet Marketing Pimp?</a></p>
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