Keyword Research Part 2

Keyword lists can get very messy – especially the larger they get. You’ll want to compile a massive list of keywords for your niche marketing needs, and then organize them so that you can access them and put them to good use whenever you’re working on tasks.

So there are two parts to your keyword maintenance. Well, three if you consider the compilation and gathering portion a part of its own. Once you have the keywords compiled, you want to first clean the list, and then organize it for future use.

Your keywords might be gathered from multiple sources – like your own analytical tool or several free and paid keyword tools. So first, you’ll want to use a keyword cleaning tool to remove duplicates.

Your keyword cleaner can also make your keyword list alphanumeric for you. It can take out numbers and remove bad keywords that aren’t proper for a marketing campaign (such as those that contain the word free). It can also extract any phrases that contain bad words in them.

Alphanumeric keyword lists will help you get rid of anything with a hyphen or other symbol in it. It takes out periods and commas as well. With some keyword search tools, the results will include the search volume. A keyword cleaner removes those for you. Some of the keyword list cleaning tools will remove capitalization, too.

You can organize your keyword lists with a tool, too. If you’re using Pay Per Click search engine marketing, you can use exact or broad match keywords. Let the tool take a single list and deliver the extra results fully formatted for you so you can just cut and paste it into action.

You may want to group your keywords with modifying words like “best” or “buy.” Some list cleaning tools will help clump those particular words that you specify into groups for specific niche marketing campaigns you plan to launch.

Depending on the niche, you may want to organize your keyword list into group according to age, gender or location. Depending on the list cleaning tool you use, it can do all of the work for you.

Some keyword list cleaning tools use a tree-like branch function to organize your keywords and phrases. For example, let’s say you had a pet website. It could group the keywords according to animals first (birds, cats, dogs) and then branch out within each keyword for more precise phrase (buy a bird bath, cat clawing toys, dog training guide).

You can even use multiple keyword list cleaning tools if you find certain aspects you like among many of them. Organization will help you dominate in a niche easier than if you randomly pick and choose a word or phrase to use in your online campaigns.

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