Up to now pretty much all the posts have been written by my staff and while the majority were very good I decided I had to take back what was mine!!!

Anyway I have been through the blog and culled a lot of stuff which to be honest was not really good enough, and that included posts I have made and while this probably means my PR will take a hit, its worth it

I plan to add more helpful posts rather than just having a rant and also have some cool videos planned so do bookmark us and come back soon.

Anyway from this post on it will all be me and only me so hope you enjoy and more importantly hope you learn stuff from my blog

Rich

Post from: Internet Marketing Blog

RichHenderson.com Gets A Facelift

A keyword list can grow to mammoth proportions before you know it and then you’re left staring at a bunch of words, wondering which ones will provide the biggest return for you if and when you use them in an online marketing campaign.

Some marketers use what’s called KEI (Keyword Effectiveness Index) to figure this out. It was originally created by Sumantra Roy and it’s fairly easy to use for your own online marketing campaigns.

First, you have to brainstorm all of the words and phrases that are relevant to your website’s products or services. KEI generally takes long-tail keywords into effect since the competition for broad keywords is too great.

KEI examines the number of searches for a keyword phrase against the number of search results. The tools that find your KEI for you will spit out a ranking for that keyword phrase and the higher the KEI, the better your chances of ranking higher in the search engines for it.

Some people rely heavily on KEI but you have to use some human common sense, too. This is because KEI doesn’t take into consideration what type of quality those competitor sites have in regards to content. There may be many competitors with low SEO strategies in place, or only a handful of competitors but those who happen to have massive pulling potential in the SERPs.

The common sense comes into play when you start evaluating the keywords and phrases on your list against the motivation of your reader. For instance, a keyword phrase with the word “free” in it might return high KEI statistical data, but you know that because it’s someone searching for a freebie, the likelihood of them whipping out their wallets and paying for your products or services is diminished.

You’ll want to use keywords with qualifiers in them. For example, instead of using the keyword phrase, “Internet marketing guide,” you might get a more targeted buyer if you add certain words in it, such as “buy Internet marketing guide,” or “best Internet marketing guide.”

Typically, long-tail keywords with modifiers added to the mix will help you rank higher and make more money with the content than if you try to dominate early on using broad keywords that don’t tell you much about why your visitor is using the phrase.

You can also take the tedious route and do various campaigns by cloaking your links using different keyword phrases and seeing which ones get the best results in clickthroughs and sales. Just make sure you don’t start randomly using keyword phrases because you want to focus your efforts on those that will help you profit.

Post from: Internet Marketing Blog

Finding Profitable Keywords

Google Slap

EBAY

Enjoy!

Post from: Internet Marketing Blog

Been Google Slapped Or Banned By EPN?

Anyway I have received quite a few emails, texts etc about Jeff Walker pulling his prduct of the market and people saying "OMG what can I do, even Jeff Walker is panicking". Well stop right there. Sir Jeff (yup he is one of the few marketers knighted by me for his services to my bank balance) is merely doing some really clever marketing as you would expect.

Personally I think it is a very clever piece of marketing on his part. All the talk at the moment online is about the ftc and the new guidelines (which aren’t actually new just the interpretations provided by the feds) and he has created the ultimate linkbait.

Basically he is giving away a ton of free content, which amounts to stuff he has used before to promote his previous launches as well as stuff you could only previously get by owning PLF1 and PLF2 so will have a big appeal.

There is no doubt that his stuff on launching a product has been the blueprint for every big launch in the last few years and works with lower end stuff too so we are talking about someone who knows his stuff.

I am lucky enough to have all his stuff and although I have never done a bona fida launch as such I learned tons from his courses, I have also been lucky enough to meet him a couple of times and he is not only a really nice guy, but a REALLY smart one too. Anyway I digress.

So Jeff has released this awesome linkbait for one purpose only. To promote his new launch. It is pure PLF. Give away a ton of great free stuff then ask the "Wowed" freebie grabbers to buy the new and improved version.

He is basicaly piggybacking on one of the major human emotions fear. Fear of the ftc. Now his product plf3 or whatever it is going to be called actually has nothing to do with the ftc although he has changed it dramatically to comply with new guidelines.

However it does not matter one bit. The whole point of linkbait is to draw the crowds, create controversy etc. And here is one of the most respected marketers online saying I’m taking my product of the market, come see why! Cha Ching!

Right or wrong this is simply brilliant and if you think its not just watch this space for Mr Filsaime, Sir Kern and all the other top gurus to jump on this proverbial nuclear bandwagon and use this method to either re promote their old products or launch new ones. Click on the link to see what I mean and NO THIS IS NOT AN AFFILIATE LINK!

Watch The Video

P.S. I am not suggesting for a minute that anybody goes and buys his new course, it is just another shiny shiny bauble in the IM world so unless you have a big product to launch then carry on concentrating on what you are doing!

P.S.S. Here is the link to that webinar with the FTC guy.

http://www.igottatellyou.com/blog/ftc-change-interview/

Post from: Internet Marketing Blog

Is Jeff Walker Scared Of The FTC???

With an ever-growing base of Internet users and shoppers, internet marketing has acquired a position of utmost importance in the world of marketing. It is an extremely powerful tool for online marketers but its effectiveness depends upon the kind of approach taken towards it by a marketer. Most newcomers and even the very experienced ones make similar mistakes while approaching online marketing.

Let’s take a look at a few common marketing mistakes and sure ways to avoid them.

Waiting Time: Customers shop online for two important reasons, i.e. speed and convenience. If you are using a slow server or own a website that uses graphics which take ages to download, then it may be difficult to retain customers. You need to have web pages that load quickly. Customers do not like to wait. Remember, first impressions are really the ones that last.

Technical Issues: First and foremost, try and design websites that are user friendly. Not every one has the latest software that they may need to view your website so remember to include the basic html and web pages for customers working on computers with outdated hardware or software.

Offline Marketing: Online marketing is effective, but to a certain extent. You would also need to market your product offline in order to be really effective.

Search Engine Listings: A lot of internet marketers constantly use search engines but often conveniently forget to list their sites on those very search engines. Search Engine listings are important and should be done manually. Different search engines work in different ways and you need find out ways to move up in their rankings.

Staying Current: There are many commercial websites that are not updated regularly. Customers can be attracted and retained only if the website is up to date. You can’t afford to be found selling stuff from Christmas last year, this June.

Being Customer Friendly: Make it easy for your customers to surf your website. Do not hound them with unreasonable questions while they fill up a form to make a purchase. They may make a purchase just this once but may not come back for more if they find the transaction process too tedious. Allowing your customers to market your products with word of mouth or viral marketing is a good practice so include columns to obtain e-mail addresses of friends and family members whom they may like to refer.

Long Term Planning: You need to plan long term and not look for swift and easy profits. Many web marketers have really intelligent plans. Some of them risk losing money in the beginning to lure customers and make a loyal customer base because they know that losses in such situations can be recovered in a very short span of time. Though it’s not a rule to lose money in the beginning but you need to realise the long-term value of a customer.

Advertising: Advertising is indispensable. Besides free classifieds, links, banner ads, you need to make use of press releases that will help your product reach target sales in no time.

Don’t give up even if you lose some money in the beginning. Avoid making the above-mentioned mistakes and you will do just fine in your internet marketing efforts.

Post from: Internet Marketing Blog

Internet Marketing Mistakes

Well they are at it again! The gurus are launching again! Fresh off the back of Frank ‘The Messiah" Kern and the Stomperboys, Mike Filsaime has brought his own immense brain to bear with his own latest mega launch! Now before I give you the details here is something to consider.

I have met Frank Kern a few times and anyone who knows me will know I do rank him right up there at the top and if i have a mentor it is probably him. Well he has mentioned on numerous occasions that he is a member of an ultra private mastermind that includes Mike Filsaime, John Reese, The Stomperboys, Eban Pagan, Jeff Walker, Jeff Johnson, Ed ‘cuddly’ Dale, Rich Schefren, Jason Potash to mention a few. Talk about the who’s who of internet marketing.

Now consider that the logo for Mass Control contains the words Mass Control Syndicate

So are these two things connected? Is the Mega Marketers mastermind a syndicate?

Now consider that they seem to take it in turns to roll out launches, don’t believe me?

Go back around 6 months or so, Product Launch Formula 2 and then walk forward slowly……

Mass control, Traffic Kahuna, 7 Figure Secrets, Smarts, Guru Mastermind, Underground Training Lab, Traffic Secrets 2,  Mass Control Freebie Thing, Stompernet STSE 2, 30 Day Challenge 08, Strategic Profits and now Traffic Fusion! By my reckoning we should be back to Jeff Walker! Watch this space! Well actually I know it is more likely to be Jason Potash but watch this space anyway!

Add to this that if you were to check all the JV competitions for each launch then the rest of the syndicate are all pretty much in the top 10! I don’t know why they just don’t send each other a ton of Xmas presents instead! Traffic Fusion’s jv race is living proof, The Messiah is well on his way to winning a car….. a F********** Car, whats next a house!

So what does this mean? This means they are not a mastermind or syndicate they are PIMPS!

They are passing all their clients around like NY pimps passing around their girls!

Does it matter? Do you mind!

Of course not, all these guys produce quality stuff and are at the forefront of the "moving the freeline" movement. Even if you don’t fork out for their products you should be following them and checking out the free stuff you can get. Don’t worry I’m not going to hit you with a bunch of affiliate links for you to go and make me some money! Just type in the titles if you have not already seen them.

Post from: Internet Marketing Blog

Frank Kern An Internet Marketing Pimp?